Chongqing — China's e-commerce has developed for over twenty years with ups and downs, and after that, we are entering an era of new e-commerce. A new consumption trend is sweeping across China. Customers are not only highlighting the high-cost performance of products but also enjoyment in the upgraded and innovated shopping experience.
There are more and more foreign faces in this trend, and while experiencing group buying and enjoying shopping, they have found a new way to communicate with Chinese people and adapt to modern China.
A foreign teacher in Chongqing has bought some inventive fans on Pinduoduo.
Kai Wood, from Canada, is a foreign teacher in Chongqing Foreign Language School, and he has lived in China for five years. Recently, he has become a loyal customer of Pinduoduo, an e-commerce platform allowing users to participate in group buying deals. Then, fantastic objects, including fans for hot CQ summer days and swimming goggles, are here and there in his house. He considers Pinduoduo a fresh platform, offering rich, surprising, and convenient products. Thanks to the group buying, Kai Wood finds the communication with Wang Xiaolin, his Chinese wife, more smooth for they have more topics to talk about in daily life.
Murong Xiaohe, an overseas student at Sichuan University from Thailand, is skilled in group buying. Her Chinese boyfriend introduced Pinduoduo to her in 2017. "He told me that products on this platform were good and convenient. I dared not to try at the very beginning, but now I have to admit that I hate to be separated from it. The user experience is extraordinarily good!"
As a deep user, she nearly spends over two hours a day browsing the interface. Sometimes, her orders in a month may amount to over 30, and she feels delighted to pick up parcels of Pinduoduo good. What satisfied her most is that the month card, cost only RMB 5.9, has helped her save RMB 194 in total, and she hasn't enjoyed any other discounts like this on other online shopping platforms before. Besides, she even shares the month card with her friends. Xiaohe said that Pinduoduo is attractive, and its "magic" lies in that the products with high-cost performance can always satisfy customers.
Xiaohe from Thailand is showing Yao Sen from Ghana how to use Pinduoduo for group buying.
Yao Sen, one of the classmates of Xiaohe, is from Ghana and new in China. His Chinese friends recommended him Pinduoduo, but he still didn't know how to use it. Xiaohe tried to teach him at once and made the group buying logic clear to him within several minutes later. Once he got it, Yao Sen was excited, "It is so easy, and I will buy something with my Chinese friends!"
In his view, Pinduoduo can help not only to cut daily expenditures but also create a common topic with Chinese classmates. For example, price sharing and group buying will narrow the people-to-people gap caused by significantly-different languages and cultures and promote the two sides to build trust and create a good communication atmosphere.
Xiaohe said that during her study in China, she was indeed impressed by the dramatic changes this country is undergoing. Many internet products, including Pinduoduo, WeChat, Meituan, and Didi Dache, have made people's lives more convenient. "With them, foreign students will feel easier and more comfortable to live in China, and I like this country more and more."