By Xinyi Li, EDITOR
On April 3, Chongqing Municipal People’s Government released the Action Plan for Innovation and Promotion of Convention & Exhibition Industry in Chongqing (2018-2020) (abbreviated as the Action Plan below) on its website. It proposes Chongqing will become an inland international convention and exhibition city with complete functions and balanced development by 2020. There will be a batch of high-end exhibition brands and convention projects with domestic and international influence.
Chongqing is striving to become a famous inland international convention and exhibition city by 2020
According to the Action Plan, the total exhibition area in Chongqing should cover 11 million square meters by 2020. Moreover, the industry should achieve a direct revenue of RMB 24 billion to facilitate Chongqing’s consumption to exceed RMB 200 billion. In the industry, the rate of marketization will reach 95% and that of professionalization will be up to 70%. Various exhibition & convention projects will play an effective role in providing services for related specialties, sectors, and industries.
The total exhibition area in Chongqing should cover 11 million square meters by 2020
In the meantime, Chongqing will focus on production-oriented and living-based service industries to promote the economy in districts and counties, and to create a number of key exhibition and convention projects. For instance, among the industries established in Chongqing’s 13th Five-Year Plan, such as high-end transportation equipment, new materials, biological medicine, Internet of Things, environmental protection, fine chemicals, and the development of shale gas, each of them should have the suitable professional exhibition and convention.
Chongqing will focus on production-oriented and living-based service industries
Additionally, Chongqing should also support districts and counties to combine investment promotion with ecological folkway and cultural tourism. Relying on the regional, ethnic and folk characteristics, it strives to establish well-known brands of featured exhibitions and conventions as well as festivals.
In brief, Chongqing will build a group of exhibition and convention brands with competitiveness and reputation at home and abroad. There will be a system centered on different scales and levels of exhibitions and conventions with comprehensive, integrated and special themes in various regions. In this way, each district and county in Chongqing can finally have its own special exhibition and every industry can own a professional exhibition as well.
Source: Chongqing Daily News