By Jieyu Wang, Editor
During the National Day holiday, emerging consumption characterized by quality consumption, intelligent consumption, and experimental consumption has become a trend and made the city’s National Day consumer market much more prosperous. According to data released by the Chongqing Municipal Commission of Commerce on October 7, the retail sales of major business areas and enterprises under vital monitoring in Chongqing reached 23.85 billion yuan during the holiday, with year-on-year growth of 9.3%.
Shopping malls and businesses have built intelligent platform systems to achieve intelligent and efficient business services and management.
The head of the Chongqing Municipal Commission of Commerce said that during the National Day holiday, the promotional activities at the major shopping malls in Chongqing greatly stimulated the spending enthusiasm of consumers. The characteristics of emerging consumption, such as quality consumption, intelligent consumption, and experimental consumption, have been furthered accentuated, making it possible for consumers to access a better shopping experience.
In particular, major shopping malls and businesses have built intelligent platform systems to achieve intelligent and efficient business services and management, leading the upgrading of consumer experience through integrated services such as precise shopping guides, online and offline consumption, and online settlement.
Consumers can scan the QR code to find more information.
For example, Raffles City has realized the mode of online purchase and offline pick-up; and consumers can book catering services and movie tickets at any time. New retailers such as Freshhema, Suning Biu, and the traditional retailers such as Chong Department Store and Yonghui Superstores have all realized the mode of online ordering and home delivery with the support of the Internet and by means of such advanced technical tools as big data and AI, which has provided convenience to citizens who had not left their homes during the holiday.
Facial recognition systems were applied in electronic payment.
Also, the integration of business, tourism, and culture has further released the new consumption momentum. It was reported that during the National Day, a series of themed activities, such as mountain climbing competitions, harvest exhibitions and featured agricultural products and food exhibitions, attracted tourists from both inside and outside the city, and stimulated the growth of local business turnover. Data shows the turnover of agritainment in all districts and counties under key monitoring has reached an annual increase of 12.68%.
Source: Chongqing Daily
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