Chongqing - On December 23, the launching ceremony of “Convergence of Chongqing” activity and Chongqing city marketing evening show opened in Danzishi square of Nan’an district. The aim of the activity is helping Chongqing to build an international consumption center and a world-famous tourist destination by promoting a series of online and offline marketing activities.
On Dec 23, the event of“Convergence of Chongqing” is officially opened in Danzishi square of Nan’an district.
This activity is organized by the Chongqing Municipal Committee of Commerce, Chongqing Culture and Tourism Development committee, Alibaba Group, and co-organized by the Nan’an district government. With the theme of "Happy Tour in Chongqing, Happy Shopping in Chongqing", the activity exhibited the city image, cultural tourism brands, and featured commodities of Chongqing through live performance show and online live streaming recommendation.
The Dazu Carp Lamp show performed in the activity.
On the show, a series of Chongqing style song and dance, opera, and intangible cultural heritage performances have been staged in succession, such as "The Impression of Wulong", the singing of "Chuan Jiang Hao Zi", and the intangible cultural heritage performance of the "Dazu Carp Lamp". Besides, the show promoted special scenic spots of Shizhu county, Yunyang county, Fengdu county, and other districts and counties, as well as local specialties of Chongqing such as Dried Bean Curd, Fengjie Navel Orange, Wujiang Mustard and so on.
Moreover, hundreds of commodities at the most favorable prices will be launched on the e-commerce platform, so that citizens can enjoy many real shopping benefits. Among them, Taobao specially opened a page, gathered hundreds of Chongqing special goods such as Shibaozhai Bean Curd, Chen Mahua and Muge hot pot, purchase orders from 10:00 on December 24 to 8:59 on December 27 can enjoy a series of discounts.
In addition, through the new retail channel, the Alibaba Fliggy platform also promotes Chongqing cultural and tourism products, including tourist attractions, hot spring scenic spots, cruise tickets, and featured tourism products, and offers a range of discounts. For example, a 200-yuan discount will be offered for a ticket for the first voyage of Golden Cruise in 2020, a 100-yuan discount will be offered for a ticket for the Spring Festival Cruise, and the 20-yuan discount will be offered for the ticket of Bailian Hot Spring.
"This activity is a new attempt, we promote the cultural tourism brand of Chongqing, sales of featured products by integrating with the Internet." Mr. Qin Dingbo, Vice director of Chongqing Culture and Tourism Development Committee said.