Chongqing- Chongqing's districts and counties will launch the second cultural tourism event "2020 Chongqing Showcase" to promote local, high-quality tourism products and cultural and creative products on June 11. The event aims to develop cultural and tourism products, promote the highlights of cultural tourism, and drive consumption in cultural tourism.
The poster of "2020 Chongqing Showcase"
Chongqing's "2020 Chongqing Showcase" activity is praised as "the classic creativity of city brand promotion and communication." From June 6, the promotional videos and posters of this activity began to appear in various significant media and hit the streets of Chongqing.
Since June 11, five highlights of this activity will hit the internet in various ways. They are five different media products, including an 8-minute video, a full-page newspaper, a 90-second short videos, "online cultural tourism centers," and online streaming marketing conducted by district and county mayors.
Netizens from all over the world can follow the latest developments of this activity through iChongqing. At your fingertips, you will have a panoramic view of Chongqing's natural beauty, folk customs, diverse cultures, and urban and rural landscape. The 8-minute video, the newspaper, and the short video will bring you a quick experience of the tourism boutique and cultural innovation products of the district and county.
Last year, Chongqing held the first cultural tourism promotion event to promote culture and scenery in local districts and counties, which led to a 32.1% increase in tourism revenues and a 10% increase in the added value of the cultural industry, achieving good social and economic results.
Compare to the last year, the keyword of this year's activity becomes "online streaming." This year's activity requires the district and county mayor to stand on the stage to live in the network broadcast, introduce their own city's tourism boutique and cultural products, and, most importantly to sell products.
During the activity, Chongqing's 38 districts and counties (autonomous counties) and Liangjiang New Area, Chongqing High-tech Industrial Development Zone, and Wansheng Economic and Technological Development Zone will deeply explore the cultural tourism resource products and innovate the cultural tourism promotion mechanism. Employing live broadcasting and media publicity, they will display high-quality tourism products and cultural and creative products, guide locals to travel across Chongqing, and attract tourists from the world, to promote local sales and consumption.