Chongqing- To embrace the world and tell stories of Yubei, the 2020 Yubei International Communication Symposium kicked off in Xian Tao Big Data Industrial Park Yubei District Chongqing, on July 8. At the symposium, the Chongqing International Communication Center Yubei Branch was established, and the Yubei District International Communication Center Matrix was officially launched. At the same time, the cooperation between the Chongqing International Communication Center (for Culture and Tourism) and Yubei District was formally started.
Officials from the Publicity Department of CPC Chongqing Municipal Committee (Information Office), Chongqing People's Government Foreign Affairs Office, the Publicity Department of CPC Chongqing Municipal Yubei District Committee, Yubei District Media Center, and Chongqing International Communication Center, had participated in the symposium, discussing the construction of Yubei's international communication and publicity.
The 2020 Yubei International Communication Symposium
Luo Yong, the director of the Publicity Department of CPC Chongqing Municipal Yubei District Committee, said, "This is the need for the economic development of Yubei District. As the national demonstration zone of the airport economy, Yubei should become the pioneer district in Chongqing to tell stories of China and share stories of Yubei."
Luo Yong, the director of the Publicity Department of CPC Chongqing Municipal Yubei District Committee
To strengthen international communication
Yubei is the vital economic sector in urban Chongqing and an essential hub for the development of the Chengdu-Chongqing Economic Circle. Meanwhile, it is also an important position for the construction of Chongqing's inland open highlands as well as the location, where carries China's first airport economy zones, China-Singapore (Chongqing) Demonstration Initiative on Strategic Connectivity.
Ma Ranxi, the director of the Publicity Department of CPC Chongqing Municipal Committee (Information Office), said, "Yubei is Chongqing's first district to construct international communication. At the same time, Yubei is a pioneering area and a demonstration area of international publicity in Chongqing. In the past three years, Yubei actively participated in the cultural carnival, as an excellent exploration of culture and tourism. Today, we welcome the establishment of the Yubei branch center, which is very good."
Ma Ranxi, the director of the Publicity Department of CPC Chongqing Municipal Committee (Information Office)
In the view of the participants in this symposium, strengthening the construction of Yubei's international communication is to comprehensively implement the state's instructions and a crucial task of Chongqing's publicity work. Moreover, it is also the need for Yubei to strive to establish an inland opening pioneer area, therefore, dedicating the efforts to construct Chongqing's inland opening-up highland.
Nowadays, as Chongqing's transportation junction, Yubei has Jiangbei International Airport, which ranks the top ten airports in China, and also Chongqing Bei (North) Railway Station, which is one of China's national railway hubs. As of 2019, the international flight routes had been increased to 95 by Jiangbei International Airport, with 44.79 million passengers of passenger throughput and 412,000 tons of cargo throughput. Jiangbei International Airport has ranked among the top 50 airports in the world.
Comperes of the 2020 Yubei International Communication Symposium
Yubei District contains Liangjiang International Business Area, Aviation Logistics Park, and other high-level industrial clusters. Meanwhile, Yubei District focuses on a large number of international projects, including big data, cloud computing, Xian Tao Big Data Industrial Park of the cross-border e-commerce industry. Therefore, there is no doubt that the district becomes more and more international. Opening-up is the most striking symbol of Yubei, and internationalization is the most distinctive feature of the district.
The launching ceremony of the Yubei Overseas Communication Matrix
It is necessary to strengthen the construction of Yubei's international communication, better showing and promoting Yubei to the world. Therefore, it will drive Yubei to accelerate investment promotion, talent introduction, and international advanced technological exchange development. "The development of our country, city, and even our life has now been closely connected with the world, and especially we felt more deeply connected with the world during these two years. International communication and publicity construction are closely connected to the development of Yubei District," said Ma Ranxi.
Promote the development and opening-up of Yubei District
With the first economic aggregate in Chongqing for nine consecutive years, Yubei has not only a unique geographical transportation advantage but also a good ecological environment and profound culture, as well as a superior business environment. Moreover, Yubei held a series of international activities, with lots of international communication resources.
The launching ceremony of iChongqing in 2018 at the General Headquarters of the United Nations in the New York City
However, how to use those resources to promote itself better?
The cooperation with Chongqing International Communication Center is a good chance. In this way, the two sides will jointly construct international communication and publicity, telling stories of Yubei to the world, therefore, introducing more international communication resources to help the promotion. In addition, two sides will jointly hold international forums and international brand activities to promote Yubei culture. In terms of the business environment, from the comprehensive promotion of the business environment to the promotion of international exchanges and investment, both sides will work together to build the matrix of Yubei overseas communication platform, jointly strengthening the construction of Yubei international communication.
iChongqing's report about the roundtable of International Logistic Development in Western China
Chongqing International Communication Center is a media agency specializing in international communication under the guidance of the Publicity Department of CPC Chongqing Municipal Committee (Information Office) and the management of Chongqing Daily Newspaper Group. In addition, it is also China's first provincial-level international communication agency. Since its establishment two years ago, it has become the main force for overseas communication of Chongqing's international activities. It has undertaken important events and overseas publicity missions, such as the Smart China Expo, Chongqing Two Sessions, China's Two Sessions, etc.
Yuelai International Communication Forum, reported by iChongqing
This April 20, Chongqing International Communication Center was selected as one of the top ten outstanding cases of the second outstanding case of overseas communication (the OCEA Award). Meanwhile, on July 4, the iChongqing account, which was created by Chongqing International Communication Center, ranked the fifth in the TOP10 list of China's Provincial Cultural Tourism New Media International Communication Index of June 2020.
iChongqing's live stream of 2019 Smart China Expo
Chongqing International Communication Center has attracted more than 3.5 million overseas users, with over 8.8 million interactions and over 282 million exposures. Currently, the Center and Yubei will establish long-term cooperation in international communication. Through online and offline international communication cooperation, this will increase the international popularity of Yubei faster, shaping the international image of Yubei better.
To the construction of overseas communication platforms
Besides, the launching ceremony of the Yubei Overseas Communication Matrix was also held at the symposium. It means that Yubei District became the first district in Chongqing to launch an overseas communication platform matrix.
"Urban communication is potential. As the core area of urban Chongqing, how to promote the international communication of Yubei is what we need to consider," said Ma Ranxi.
The launching ceremony of the Yubei Overseas Communication Matrix
According to the Chongqing International Communication Center, this is also the start of cooperation with Chongqing's single district. The Center will give full play to the role of technical support, platform support and content support, and strives to promote the construction of international communication and overseas communication platforms in Chongqing's districts and counties, jointly sharing beautiful stories of Chongqing and even China. In this way, it will enhance the international reputation of Chongqing and strengthen the core competitiveness of the city of Chongqing, therefore, serving Chongqing's development of opening-up.
Chongqing is an important city located in western China. "We need to win the right to speak internationally. With the courage to enhance the international communication and publicity globally, the target of our communication is comprehensive and global, and we should pay attention to more social groups," said Ma Ranxi, "Starting from today's launching ceremony, I hope the cooperation between the Chongqing International Communication Center and Yubei will establish a benchmark for Chongqing's overseas publicity. We can explore new areas and promote the in-depth integration of communication, therefore, spreading our culture and serving the public."