The General Office of the State Council has recently issued the Opinions on Accelerating the Development of New Types of Consumption with Business New Forms and Models. The Opinions clarifies that new business forms and models should serve as the guide to accelerate the expansion and improvement of new types of consumption, striving to develop new kinds of consumption at a faster pace. According to the source from Chongqing Municipal Commission of Commerce, Chongqing is implementing the "accelerating the development of live streaming marketing plan" with great efforts in response to promoting the development of new types of consumption. Specifically, the city explores new models of consumption through guiding and pushing the integrated O2O development of commerce and trade enterprises.
The Smart Public Supervision Warehouse for Cross-Border E-commerce
Recently, the Management Committee of Eastern New Town of Qijiang District reached the cooperation to build Taobao University (Qijiang) E-commerce Livestreaming Base with Alibaba (China) Education Technology Co., Ltd., and Buer Digital Media Group.
The Base will be based on the industrial food park to hold a live streaming short video training and incubation center, 5G live streaming studio, food industry super supply chain exhibition hall, and live streaming short video enterprise collection area. Meanwhile, Qijiang influencers will be cultivated through the professional course faculty system of Taobao University, helping to build the place into a live streaming base for the industrial food belt.
Chongqing Bonded Logistics Center of CQ Cross-border E-commerce
This is just an epitome of Chongqing's promotion of new consumption forms through live streaming marketing. According to a principal from Chongqing Municipal Commission of Commerce, Chongqing launched an "action plan for accelerating the development of live streaming marketing" this half-year, propelling live streaming marketing and online celebrity economy through online touting and offline consumption, and adding new impetus and highlights to economic development. By 2022, Chongqing will build more than 20 origin live streaming bases, develop at least 100 influential live streaming e-commerce service providers, incubate 1,000 influencer brands, and cultivate 10,000 live streaming marketing experts, striving to achieve the live streaming e-commerce annual turnover of RMB 10 billion.
Since the implementation of the plan, Chongqing has set off a wave of live streaming marketing. According to statistics from January to June this year alone, the city carried out 89,400 live streaming marketing activities, achieving the total retail sales of 4.614 billion yuan.
The APP of rural e-commerce integrated service platform
Apart from marketing live streaming, Chongqing has made active moves to promote commerce and trade enterprises such as Chongqing Department Store, Suning Tesco, and Yonghui Superstores to adopt the innovative Internet-based marketing model to pursue the integrated O2O development. For instance, Chongqing Department Store totaled more than 700 million yuan from January to August thanks to its retail forms' active moves to explore new consumption models such as online shopping, live streaming marketing, and community sharing.
Next, by following requirements in the Opinions, Chongqing will think about measures for expanding and improving new types of consumption based on key areas in material consumption and service consumption, pushing the deep integration of O2O consumption.