Chongqing Municipality stood out among China's 50 target cities in the multi-dimensional comprehensive evaluation and remained in its first place for a second consecutive year, according to a report on China's cities with night-time economic influence released on January 20. The report was jointly compiled by Liaowang Institute and Tencent.
The dazzling night view of Chongqing.
Chongqing Municipal Commission of Commerce, Chongqing Municipal Commission of Culture and Tourism Development, and other ten departments jointly issued the opinions on promoting consumption growth by accelerating the night-time economy for strengthening the overall guidance, to build a night-time economy development pattern with city-wide efforts.
Chongqing has gathered all parties to improve the quality of developing the night economy by cultivating the night brands and improving supporting facilities, thus leading to the constant improvement on its night-time economy in scale, quality and influence.
According to an official, Chongqing Municipal Commission of Commerce has allocated special funds for commerce and trade of more than 60 million yuan (about 9.264 million U.S. dollars) to build city-level blocks for night markets, aiming to consolidate the development foundation of the night-time economy.
Chongqing has built 33 blocks for night markets, including such popular model ones as Jiaochangkou Night Market, Likely Wharf Night Market, and Longmenhao Old Street. Data shows that Chongqing's night-time consumption accounted for more than 50% during the May Day holiday in 2020.
By strengthening the organic integration of business, tourism, and culture, Chongqing has built some fine projects combining business, tourism, and cultures such as Hongyadong, Danzishi Old Street, and Testbed 2. It has also upgraded some popular pedestrian streets such as Jiefangbei, Guanyinqiao, and Three Gorges Square through the organic integration of cultivation of night-time commercial activities with the development of characteristic business streets and demonstration pedestrian streets. All the efforts help to create popular commercial clusters and promote the "all-weather" integrated development of key consumption clusters.
This year, Chongqing has also upgraded its night market culture festival to the 2020 Night Life Festival of Chongqing to mobilize the city-wide characteristic blocks, attractions, and night market merchants to continue to set off a nigh-time consumption boom. More than 150 activities have been held. All kinds of night-time sales promotions achieved 12.1 billion yuan sales, driving business sales growth of more than 28%, and continuing to expand the city brand influence of Night of Chongqing.