Chongqing- The tradition of buying year goods in China traces back to ancient times, where people began to visit markets and stock up on all necessities for the Spring Festival around ten days in advance.
This tradition is still followed to this day, and new year goods can refer to a wide range of products, including fresh food, snacks, drinks, clothing, decorations, gifts, red envelopes, game cards, and whatever else people need for the holiday and festivities.
Since we live in an age of relative plenty, the scope of year goods that people buy has expanded from the traditional range of fish, meats, clothes, and decors such as hanging lanterns and door couplets, to virtually anything that people may want for the holiday, including many imported goods that supermarkets choose to promote.
When visiting supermarkets in the time running up to the Spring Festival, many year goods are noticeable for their bright red colors and packaging, upbeat music with auspicious lyrics blast out to create a festive atmosphere, and designs often feature the new zodiac symbol for the year, such as the ox for 2021.
James and Vivi come to explore the range of new year goods on offer at Freshhema Supermarket in Chongqing.
Would you like to have an experience of buying year goods in Chongqing? In this new year themed vlog, James and Vivi from iChongqing take you on a fun new year shopping trip to a FreshHema supermarket.
Come with us and explore the range of year goods available, and also learn how physical stores have integrated online technology to bring people a more enhanced experience.