Chongqing- Between January 20-February 18, online retail sales in southwestern China's Chongqing Municipality totaled 9.275 billion yuan (about USD 1.43 billion), increased by 47.49% compared with that of the same period last year, local authorities said Tuesday.
The promotion of the 2021 Chongqing online New Year shopping festival reached a successful conclusion on February 18th, 2021, and featured numerous highlights as the promotional event unfolded.
The Chongqing Municipal Commission of Commerce partnered with multiple parties to organize 18 themed events focused on cloud-based shopping, delivery, reunions, poverty alleviation, and new year greetings.
Now the consumer festival run for the Chinese New Year has come to an end, promotional events have produced the following results.
Household appliances, audio-visual equipment, office supplies, grain, oil, and food were the most popular items among Chongqing citizens, while condiments, snacks, meat, poultry, and eggs were the best-selling agricultural products.
The N37 Starlight City Mall advertises their New Year Goods Festival held live over the 2021 Spring Festival.
Platforms benefit people and enterprise
The 2021 Aishang Chongqing Online New Year Shopping Festival coordinated with national and local e-commerce platforms to hold a series of promotional events to benefit and enjoy citizens.
Freshippo offered vouchers worth 10 million yuan as they carried out five waves of promotional activities, which increased sales and passenger flow by 60% and 30% respectively year-on-year.
The JD super experience store integrated online and offline consumption experiences to achieve sales of 30 million yuan, an increase of 10%, while suning.com held a themed event as sales figures increased by 23.6% on the previous year.
Orders made on the UnionPay QuickPass application reached 150,000 to drive over 15 million yuan in transactions.
Districts and counties organize promotions
All districts and counties in Chongqing held online New Year goods festivals and organized a total of 194 online sales promotions, during which Youyang County achieved sales of 43 million yuan and carried out more than 200 live broadcasts. The Chongqing High-Tech Zone coordinated enterprises' participation in the Tmall International Unline Promotion and reached over 35 million yuan in sales.
Nan'an District teamed with a number of 3C digital and food businesses in Shizhu and Wuxi counties to hold a smart Bayu-style promotional event that achieved sales of 646 million yuan.
Hundreds of live broadcasts were held over the new year to promote new year goods with local flavors and characteristics.
Online and offline markets
Supermarkets and enterprises made full use of live streaming to sell goods on the cloud. Hema Xiansheng attracted 200,000 users in just one live broadcast and raised a transaction value of 50,000 yuan.
Yongchuan District used TikTok and Tencent Video accounts to hold ten live broadcast activities, which proved very effective.
Shapingba District utilized live streaming platforms such as TikTok and Kuaishou with top presenters such as Wei Ya and resident store anchors to promote new year sales effectively.
Public workers experience making traditional dough twists as consumer events continued throughout the Spring Festival holiday.
Non-stop service
The Chongqing Municipal Commission of Commerce acted in conjunction with the departments of commerce of Shandong and Sichuan provinces to launch the Luyu and Sichuan-Chongqing Gift Packages, which were an aggregation of local cultural tourism products for inter-city marketing.
It also worked with the Municipal Postal Administration to present the "Non-Stop Spring Festival Delivery Event", organized through branches of the post office and private delivery companies.
JD Logistics was the first company to offer deliveries throughout the Spring Festival, as they sold agricultural specialty products of Chongqing to 30 provinces across China, while over 2500 Cai Niao collection outlets remained open during the Spring Festival.
Over three thousand bus stops in Chongqing featured advertisements for new year goods promotions as part of integrated online-offline events.