Chongqing has reaped prominent results in boosting consumption upgrading and recovery by implementing the Action Plan for Accelerating the Development of Live-streaming E-commerce since last year. In 2020, Chongqing had carried out a total of 184,000 times of live-streaming sales, with the sales volume exceeding 10 billion yuan (about 1.54 billion U.S. dollars), according to the Chongqing Municipal Commission of Commerce on March 14.
He Yousheng, the Mayor of Banan District, recommended Banan Yinzhen green tea to fans during the live streaming.
In 2020, a range of actions had been carried out to improve the quality of the city's e-commerce development and prop up its consumption upgrade. For example, Chongqing established the Alliance of Live-streaming E-commerce Industry, the southwest branch of Taobao University for e-commerce live streaming training, and a dozen live-streaming bases, including Alibaba Jiulongpo live-streaming base and Tianxia Dazu live-streaming base. A group of live streaming e-commerce service agencies like Jiating and over 500 influential live-streaming hosts had emerged.
In addition, all districts, counties, supermarkets, and enterprises in the city had exploited the new e-commerce model of live streaming, stimulating the vitality of online and offline markets. According to statistics, a total of 184,000 live-streaming sales had been carried out in 2020, with the sales volume topping 10 billion yuan.
"In recent years, the city has accelerated its efforts to advance the online and offline integrated development of commercial enterprises, develop new business forms and new models, and catalyze the upgrading of consumption. Live-streaming e-commerce is thriving, which is just a microcosm of the city's consumption upgrade." As the relevant person in charge of the Chongqing Municipal Commission of Commerce introduced, new consumption types, mainly characterized by online and offline integrated shopping, experiential consumption, intelligent consumption, and quality-oriented consumption, are showing an upward trend.
In the days to come, to keep up with the trend of consumption upgrade, the city will accelerate the integrated development of online and offline consumption, support the innovative transformation and cross-border integration of entity retail, and develop new retail models like smart shopping malls, smart supermarkets, and smart restaurants.