Chongqing - On April 16, the “Oak” brand, China’s first hotel brand under the theme of health, was launched in Chongqing. Meanwhile, the strategic agreement was signed between Green Tree Hospitality Group Ltd. and Heyuezhuang Hotel at the ceremony.
Green Tree Hospitality Group Ltd., founded in 2004, is a leading hotel management group in China, and it has been listed on NYSE since March 2018. The group has made efforts to develop medium-and high-end hotels in recent years. At the same time, it also put the hotel program under the theme of “Health” on its development plan, which aims to provide a professional and high-quality resort hotel brand under the theme of “Health” to customers who have a high-standard requirement for accommodation.
The brand launching ceremony
Oak Hotel founded in 2007 is the first business hotel chain brand in Chongqing. It was awarded the title of the “Famous Brand in Chongqing”.
The strategic agreement reached between Green Tree Hospitality Group Ltd. and Heyuezhuang Hotel means two sides will be committed to building a strategic partnership to develop the hotel brand under the theme of “Health” based on their own advantages in the future. Meanwhile, they will rely on professional researches and techniques of the Chinese Medical Center of the Chengdu University of TCM and integrate traditional Chinese medical treatment, nutritious diets, dietary therapy of TCM, healthy sports, health care based on TCM, and so forth into services of hotels to meet multiple needs of customers. A new pattern will be formed in the respect of the direction as well as the mode through the cooperation between two sides, which will promote the mode creation of the hotel industry as well as the diversify the industry.
What’s more, Green Tree Hospitality Group Ltd., Heyuezhuang Hotel, Chongqing News Tourism Group, Chengdu Chinese Medicine Dalingsu Management Company, Sichuan Chamber of Commerce in Chongqing and Shandong Chamber of Commerce in Chongqing have signed the agreement to officially launch the Oak Hotel brand under the theme of “Health”. Six parties will play their own advantages, and share resources to build a resort hotel brand under the theme of “Health” featuring TCM in a win-win way.
In the future, the development of the “Oak” brand will center on the new first-tier cities and cities in the Sichuan-Chongqing region, and then reach the whole country and even overseas.