The First China Hot Spring Industry Expo Opens Online

Chongqing- On December 24, 2021, China International Symposium on Hot Spring and Climate Wellness Tourism opened in Chongqing and is displayed in the form of an online live stream. At the same time, the expo held the Online Investment Promotion Meeting of Significant Hot Spring Projects and other rich and diverse activities, which were broadcast live online, bringing a high-quality and unique hot spring feast for the public.

The first China Hot Spring Industry Expo opened on December 24, 2021. (Photo/ The organizing committee)

The online exhibition brings a different experience

The first China Hot Spring Industry Expo adopts a new model of the online exhibition. It is divided into several sections such as hot spring tourism routes, hot spring facilities and equipment, hot spring projects, and preferential activities, realizing "online display", "exhibition promotion", "synchronized live-stream", and "interactive lottery" and other functions to enhance the publicity effect, improve the exposure rate of exhibitors and products, and enrich the exhibitors' experience. The event attracted hot spring agencies and industrial enterprises from nearly 20 countries and regions, including Italy, the United States, Russia, and Australia, to participate in the online activities.

Focus on the in-depth discussion of hot spring recreation

The 4th China Online International Seminar on Hot Spring and Climate Wellness Tourism brought together many well-known international and domestic experts and scholars to discuss in depth the ideas of high-quality development of hot spring wellness tourism under the new situation. The organizing committee invited Claude Eugène BOUVIER, Secretary-General of CNETh (French National Council of Thermal Establishments), to share how hot spring and spa enterprises can overcome the impact of the epidemic and seek new ways for enterprise development. Zhang Yuhui, deputy director of the Health Development Research Center of the National Health and Wellness Commission and other well-known domestic industry experts also gave an in-depth explanation online.

Promotion of key projects to build an investment platform

Online promotion of significant hot spring projects became one of the key activities that attracted attention in this exhibition. Chongqing is extremely rich in hot spring resources, with the world's top hot spring geothermal resources, and has been named the "World Capital of Hot Springs". In this event, the organizing committee selected 20 high-quality projects to showcase and promote them online to domestic and foreign hot spring enterprises, cultural tourism investors, and industry experts. According to statistics, the total investment scale of the online promotion and display of hot spring projects is about 47.5 billion yuan (around 745.75 million dollars).

The exhibition booth of domestic and foreign hot spring enterprises. (Photo/ The organizing committee)

Online activities bring preferential benefits to the public

During the event, more than 10 quality hot spring enterprises in Chongqing, including Xinjing Hot Spring, Ronghui Hot Spring, and Tongjing Hot Spring brought online discount benefits to the public. At the same time, in order to enable the public to enjoy high-quality hot springs at affordable prices and promote the city's hot spring tourism consumption, the organizing committee also launched a series of online promotions.