Chongqing’s Liquor Company Expands Market in Chengdu丨Cooperation in The ‘Circle’

Chongqing - In China's western region, Chengdu and Chongqing have partnered to integrate their economic resources to create the Chengdu-Chongqing economic circle, a highly efficient economic zone. As this construction project gains momentum, Chongqing Jiangxiaobai Liquor Co., a local leading liquor company, is expanding its partnership with Chengdu.

Launched in 2012, Jiangxiaobai has established itself as an innovative player in the Chinese liquor industry, distinguishing itself from traditional white liquor brands. Its products are tailored to small gatherings and drinks, and it has successfully achieved the "rejuvenation of the old taste" for Chinese light aroma white liquor. The company has two flagship brands, Jiangxiaobai and MeiJian, making it the only liquor enterprise in China to have both traditional baijiu and new-style liquor tastes. MeiJian has become the leading choice for Chinese consumers in the plum wine category.

With over 1.1 billion bottles sold, Jiangxiaobai has become the preferred Chinese liquor brand among young people. With over 160 awards in top international wine competitions, the company produces Chinese liquors for sale in more than 20 countries and regions worldwide.

In recent years, Jiangxiaobai has actively collaborated with various companies and brands in Chengdu and Chongqing to expand their business and improve customer service. 

In 2022, the company opened its first restaurant in Chengdu, named Jiangxiaobai Club. The restaurant offers locals an unforgettable dining and drinking experience, where they can enjoy exquisite Jiangxiaobai liquor while tasting local Chengdu cuisine. Furthermore, whiskey, brandy, and craft beer are among a wide selection of Western and Chinese alcoholic beverages available at the restaurant. Guests can rely on the sommelier's expertise to recommend delicious drinks or create bespoke cocktails.

Another successful collaboration between Chengdu and Chongqing focused on MeiJian, the popular liquor brand. The "Plum Blossom Banquet" was held in thousands of Chengdu restaurants in February this year, providing customers an enjoyable and memorable experience. At the banquet, guests were served complimentary drinks, plum-themed dishes, and floral arrangements. This initiative aimed to improve the customer experience and promote interaction between Chengdu and other cities in China.

MeiJian's Chengdu market is one of its most crucial markets, and the brand has launched several successful campaigns there. For instance, during the 2021 Spring Festival, MeiJian launched the "Drink with Chengdu" campaign, which provided free samples of green plum liquor to more than 20,000 local restaurants, earning the approval and appreciation of the locals. After the success of this campaign, the brand mushroomed into other cities, such as Guangzhou and Shenzhen, opening up even more expansion opportunities.

The Chengdu-Chongqing economic circle is expected to create more opportunities for developing the liquor industry and promote the integration of the economic resources of Chengdu and Chongqing. Jiangxiaobai's successful collaborations with Chengdu are excellent examples of how businesses between Chongqing and Chengdu can leverage partnerships to improve customer experiences and drive growth.