Zhejiang’s Huzhou Welcomes Visitors for a Summer Vacation to Remember

Chongqing - On July 19th, the Huzhou Municipal Bureau of Culture, Radio, Television, and Tourism, in partnership with the Huzhou Cultural Tourism Group, initiated a dynamic city promotional event titled "Summer Vacation in Huzhou." This was part of the 2023 Huzhou Cultural Tourism Summer Campaign. The event, held in Chongqing, captured the interest of locals and tourists alike.

With a rich history stretching nearly 2,300 years, Huzhou is a respected ancient city tucked amidst the scenic beauty of Zhejiang Province in East China. The city, known as the cradle of China's silk, porcelain, calligraphy, and tea cultures, is surrounded by idyllic mountains and serene waters, echoing the enchanting charm of southeast China. It provides Chongqing residents with numerous captivating vacation opportunities.

At the event, Huzhou welcomed Chongqing residents, encouraging them to experience an unforgettable vacation in Huzhou. Visitors were presented with scenic area tickets, hotel vouchers, and water park passes by participating travel agencies and public representatives.

The event's primary focus was to display Huzhou's dynamic summer tourism products, including luxury vacation hotels, quaint homestays, A-level scenic sites, and thrilling water sports. The diverse and unique cultural tourism offerings showcased at the event underscored Huzhou's appeal as an ideal destination for holiday seekers.

Huzhou's cultural tourism sector particularly emphasizes catering to the interests and needs of young adults. Over 60 college students and budding entrepreneurs, freshly embarked on their professional journeys, were invited to the event. Their eager participation mirrored the anticipation surrounding the custom-made vacation products explicitly created for Huzhou's younger visitors.

Ctrip Group contributed significantly to the promotion as a strategic partner of Huzhou's cultural tourism industry. They provided invaluable insights as a leading online travel agency (OTA), demonstrating the robust growth and momentum of Huzhou's cultural tourism industry through comprehensive data analysis. Their participation underscored Huzhou's admirable performance in the cultural tourism market in the post-pandemic era.

The Huzhou Municipal Bureau of Culture, Radio, Television, and Tourism's pursuit of deep integration of culture and tourism is particularly noteworthy. The bureau presented an array of engaging elements such as "Huzhou flavors," "Huzhou gifts," and intangible cultural heritage products during the promotional event.