Chongqing - On July 18, Chongqing Week in Singapore: Promotion Meeting of Chongqing Time-honored Brand Food Singapore Tour kicked off.
"As a Chinese old saying goes, food is the paramount necessity of the people. Chongqing time-honored food has brought a new taste to Singapore. More ASEAN countries can embrace such flavor through our cooperation," said Goh Toh Sim, president of the Singapore-China Business Association.
Yang Xuewu, General Manager of the Chongqing Ciqikou Chen Mahua Food Co., Ltd., delivered a promotion speech at the meeting. (Photo/ Chongqing Municipal Commission of Commerce)
Once entering the venue, participants were grasped by a spicy and savory smell. Singaporeans from all walks of life relished exploring Chongqing's flavor.
Tasting Chongqing delicacies, such as Chen Changyin Fried Dough Twists, Sanhui Stewed Goose, Hehua Crunchy Rice Candy, Yongchuan fermented soybeans, Fuling Pickles, Yangjiao Dried Beancurd, Deyuan Suanmeitang (sour prune drink), Diehua Strange Taste Broad Beans, Jinjiao spicy beef jerky, Tianfu Cola, and other Chongqing time-honored food, participants were lavish with their praise.
Chongqing time-honored brand products promoted in Singapore. (Photo/ Chongqing Municipal Commission of Commerce)
Chen Yiwen from Singapore expressed that Chongqing food aligns quite well with Singaporeans' taste, with the bonus appeal of delicate packaging. "I believe such delicacies could find massive popularity if introduced in the Singapore market," Chen stated.
Both Chongqing and Singapore food companies delivered product promotion presentations during this event, and about 100 participants engaged in conversations. Chongqing's time-honored brands also signed memorandums of cooperation with Singaporean shopping malls, supermarkets, and trading enterprises.
"I've experienced Singaporeans' enthusiasm for Chongqing's time-honored brands firsthand. Many have been eagerly waiting to purchase these delicacies since yesterday. Unfortunately, we hadn't prepared enough products this time. Indeed, many overseas Chinese are fond of Chongqing's flavor, and they view Chongqing as a city of gastronomy," shared Yang Xuewu, General Manager of the Chongqing Ciqikou Chen Mahua Food Co., Ltd.
"Food is a global language," remarked Ye Lina, Deputy Director of the Chongqing Municipal Commission of Commerce.
She elaborated that Chongqing will intensify its efforts to boost publicity, narrate captivating stories about Chongqing delicacies, and promote traditional food in ways that appeal to the general public, with a particular focus on young people.