Chongqing - The second Sichuan-Chongqing Adjacent Region Sports Conference recently opened in Chongqing's Rongchang District focused on public sporting-themed events including exhibitions, lectures, forums, cultural tourism, and investment promotion organized for 8000 participants from 95 districts and counties across the Chengdu-Chongqing economic circle.
This sports industry gathering has followed a 1+2+7 model, which specifically entails one exchange meeting to discuss sports development tasks in the Chengdu-Chongqing economic circle, two exhibitions themed on sports instruction and healthy living, as well as seven competition or training events featuring youth martial arts, basketball, triathlon, and fitness runs.
More than 800 sports industry figureheads from Sichuan-Chongqing gathered in Rongchang for the conference (Photo/Official event album)
A representative from the China Administration of Sports explained, “This industry gathering offers an opportunity for Sichuan-Chongqing to actively explore strategies to meet the public demand for sporting activities and promote the ‘sports+’ concept of integrated development across the region.”
Sports brands achieve success in Rongchang
Rongchang District has been selected among the first batch of pilot cities nationwide in sports consumption and represents the only such project underway in Chongqing Municipality. In recent years, Rongchang has built up strong credentials in public sports as they follow a coordinated development pattern centered around infrastructure and events, which collectively promote mass participation, competition, industry, and culture.
As part of this endeavor, Rongchang strives to develop the economy in sports events, construct well-known host venues, and build the upcoming Chongqing (Rongchang) Sports Industrial Park. The latter will focus on cultivating smart technology, equipment, shoes and clothing, food, and high-tech materials.
Multiple industry organizations from across the Chengdu Chongqing economic circle and adjacent regions signed cooperation agreements worth 1.5 billion yuan (Photo/Official event album)
Furthermore, Ronchang intends to build a characteristic sports consumption district catering to various business formats and differentiated consumer spending. Industry data shows that Rongchang has successfully formed a manufacturing cluster for sports equipment headed by the Chinese brands Zhongqiao and Zhongwei, which have produced an annual output value in excess of 1.5 billion yuan (USD 205 million).
Rongchang builds industry momentum
The grand opening also featured a ceremony where 17 organizations, including the Sichuan Social Sports Guidance Center, Chongqing Qipai Sports Management Center, and Chongqing Athletes Development Guarantee Center, set pen to paper on strategic cooperation agreements worth 1.5 billion yuan, with numerous sports associations and village communities across the region agreeing to co-organize future events and promote the cultivation of sporting talent.
The opening ceremony featured exciting performances themed on the integration of culture and sports (Photog/Official event album)
Gao Hongbo, secretary of the Communist Party of China Rongchang District Committee, explained the significance this event holds at the opening ceremony. “This sports industry gathering in Sichuan and Chongqing provides great encouragement and momentum for Rongchang. Sport offers an ideal starting point for improving people’s health, while the industry will help revitalize the district.”
It is accurate to state that Rongchang has developed the local sports industry from scratch yet has already realized a total yearly output value of 1.6 billion yuan. The district now holds more than 160 sports events, such as marathons and triathlons, each year and has promoted the rapid development of diversified consumption scenarios based on sports-themed culture and entertainment.