‘Ne Zha 2’: A Box Office Phenomenon with Global Potential | Insights

Chongqing - Chinese animated blockbuster "Ne Zha 2" has continually shattered box office records since its release on January 29. By Sunday, its total revenue (including presales) hit 8 billion yuan ($1.09 billion).

Following the success of the 2019 release "Ne Zha," which became the first animated film in Chinese cinema history to surpass 5 billion yuan at the box office, the sequel has maintained a strong box office performance since its release. It will also be screened in multiple countries and regions, including the United States, Canada, Australia, Singapore, Pakistan, Japan, and South Korea.

Muhammad Asif Noor, Founder of Friends of BRI Forum and Advisor to Pakistan Research Center, Hebei Normal University, believed that "Ne Zha 2" has the potential to resonate internationally.

"The themes of resilience, identity, and self-determination are universally relevant, making it accessible across cultures. Language barriers can be mitigated through strong visual storytelling and engaging character arcs. The growing interest in non-Western animated films, particularly from China, Japan, and Korea, suggests that audiences are more open to diverse narratives. He noted that if well-marketed, 'Ne Zha 2' could find a place among globally recognized animated films, especially those who appreciate storytelling that diverges from mainstream Hollywood formulas," he noted.

The sequel continues the story of the characters from Chinese mythology. Set after the events of the first film, Nezha and Aobing's souls are saved, but their bodies are on the verge of dissolving. Taiyi Zhenren plans to use the Seven-Colored Lotus to reconstruct their bodies, but the two heroes must face numerous challenges.

"The film reflects values that are deeply embedded in Pakistani culture, such as honor, perseverance, and the pursuit of justice," Noor said.

Ne Zha's journey mirrors the struggle of individuals who challenge societal constraints while striving for self-betterment. His defiance of a predetermined fate aligns with the idea that faith and effort can alter one's destiny, a belief strongly held in many Pakistani communities. Another key theme is redemption, which is often emphasized in local storytelling, whether in Sufi poetry or historical narratives. Just as Ne Zha must prove himself beyond societal perceptions, Pakistani stories also highlight the power of self-reform and second chances. The emphasis on loyalty, familial duty, and moral courage in "Ne Zha 2" finds a familiar place in the cultural consciousness of Pakistan, he further explained.

Meanwhile, Noor agreed that Ne Zha's journey from defiance to self-awareness is a universal arc that transcends cultural boundaries.

"His internal struggle against destiny, societal expectations, and personal fears mirrors the experiences of individuals in various contexts. Whether it is a young person in China, Pakistan, or anywhere else, the challenge of proving oneself against preconceptions is widely understood. His rebellious nature, combined with his underlying sense of justice, makes him an accessible character. This balance between arrogance and vulnerability allows audiences to see a reflection of their own aspirations and struggles in his transformation. It is this relatability that gives 'Ne Zha 2' the ability to connect with diverse viewers."

Directed by Yang Yu, also known as Jiaozi (meaning "dumpling"), who led a production team of 4,000 over more than five years, Ne Zha 2 showcases meticulous craftsmanship in every frame and has impressed audiences.

Noor expressed that the animation in "Ne Zha 2" demonstrates a high level of technical refinement, with dynamic action sequences, intricate character designs, and visually rich landscapes.

"The fluidity of movement and attention to detail reflect China's growing expertise in digital animation. When compared to major international productions, the film holds its ground artistically. While it may not yet have the scale of Pixar or Disney's most ambitious works, its distinct aesthetic identity sets it apart. The color palette, stylized combat choreography, and use of traditional Chinese motifs contribute to a unique visual experience. The film does not seek to replicate Western animation but instead establishes its own artistic philosophy, emphasizing mythology and fluid storytelling through visuals."

He mentioned that the storytelling approach in "Ne Zha 2" blends classical Chinese folklore with modern narrative techniques.

The film does not adhere strictly to linear storytelling but allows room for emotional depth and character introspection. This flexibility in structure is an innovative aspect that distinguishes it from conventional Western animated films, which often follow a rigid three-act format. The way the film interweaves action with philosophical undertones could offer a model for global filmmakers looking to integrate cultural heritage into modern storytelling. Its emphasis on character-driven conflicts, rather than purely external antagonists, presents a nuanced way of engaging audiences. If more international studios embrace this method, animation could become a stronger medium for transmitting cultural narratives without compromising entertainment value, Noor added.

He believed the film's appeal in Pakistan would likely extend to those who enjoy fantasy, martial arts, and culturally rich storytelling. Fans of anime and global animation would find its artistic style engaging, while audiences with an interest in mythology and epic narratives may appreciate its thematic depth.

While Western animation continues to dominate commercially, Chinese animation is gaining recognition. The success of "Ne Zha 2" represents a step toward establishing an alternative to Hollywood's animation monopoly. China’s investment in its animation industry, coupled with its ability to draw from a vast cultural and mythological heritage, positions it as a strong contender in the coming years, Noor said.

For Chinese films to fully compete with Western productions, strategic international marketing, distribution partnerships, and audience familiarity with Chinese folklore will play a crucial role. He added that if future films continue to build on the strengths of "Ne Zha 2", they could shift global industry dynamics.