Chongqing - To accelerate the development of the electric vehicle industry, Chongqing has released an action plan. It focuses on advancing electric motors—including electric motorcycles and e-bikes—toward high-end, green, digital, and intelligent transformation, with the goal of building a globally influential industry base by 2027.
The NAXEON I AM model won a Red Dot Award in 2024. (Photo/Naxeon)
According to the plan, Chongqing will expand its domestic electric motorcycle market presence while deepening its reach in overseas markets such as Southeast Asia, Africa, and Latin America. By 2027, the city aims to produce over 15 million electric vehicles annually, with electric motorcycles accounting for more than 80%.
The value chain will shift further upmarket, with continued improvements in the local supply of core components such as controllers, motors, and lithium batteries. The city will also build a global operations system spanning R&D, manufacturing, and services, and establish an industry "brain," data service systems, and national and municipal-level pilot platforms to support full lifecycle digital management and intelligent transformation.
On the product side, Chongqing will support automakers in leveraging technologies to enhance product intelligence. Companies will be encouraged to adopt advanced batteries and smart technologies, bring more mid- and high-end models into local production, and improve vehicle range, driver assistance, and human-machine interaction.
At the same time, collaboration with top design teams will be strengthened to shorten development cycles and boost iteration capabilities, ensuring a steady rollout of futuristic, tech-forward smart EV models.
In terms of global service capabilities, Chongqing will support companies in establishing overseas operation centers and improving their export sales, logistics, and after-sales service networks. A more secure, efficient, and standardized industrial and supply chain management system will be developed. Enterprises will be encouraged to move beyond product exports toward building global brands.
Chongqing has a potential industrial foundation to support these goals. NAXEON, an electric motor company based in Liangjiang New Area, is an example. Since its founding, the company has focused on the development of smart electric motorcycles, with full in-house control over everything from onboard system code to vehicle design. Its futuristic designs have resonated with overseas consumers, earning it the nickname “the Tesla of electric motorcycles.”
Mu Gang, Founder and CEO of NAXEON, emphasized the importance of visual distinction from gasoline motorcycles. “Electric motorcycles must look different at first glance,” he said. The company’s I AM model, known for its sleek styling and smart features, has been widely praised by customers for its "cool" look and advanced functionality.
Targeting Millennials and Gen Z, NAXEON focuses on emotional value in product design. Mu noted that the company is developing features such as ride recording, scenic sharing, and carbon emissions tracking to enhance the social media experience for younger users.
On the technical front, the NAXEON’s model is equipped with an automotive-grade fast charger that brings the battery to 80% in just two hours, with a range of up to 180 kilometers. With advances in battery technology, concerns over range anxiety are easing. Mu stressed that ultra-fast charging and long-range performance are essential for electric motorcycles to compete with gasoline models on price.
Unlike typical startups, NAXEON has been internationally oriented from the outset. “Europe represents the image of the global premium consumer market and aligns with Naxeon’s global ambitions,” Mu said. That’s why the company chose Europe as its first major market—to build brand awareness through real-world market validation. Naxeon is now present in about 15 European countries.
After establishing a solid foothold in Europe, the company plans to expand into high-demand markets such as Southeast Asia, Africa, and Latin America.