Chongqing — Chinese automaker AVATR Technology unveiled its boldest project yet in Munich on September 7, the AVATR VISION XPECTRA, the world’s first Emotion Intelligence concept car. The launch, headlining AVATR Brand Day, signals the company’s push to redefine luxury in the electric era.
An Emotion Intelligence concept car uses AI and sensors to read the driver’s emotions and adjust features like lighting, music, and comfort for a personalized experience. Designed in Munich by Chief Designer Nader Faghihzadeh, the AVATR VISION XPECTRA combines sculpted lines, natural energy, and digital intelligence with premium materials and immersive technology to create a powerful yet refined driving environment.
At the heart of the vehicle is the smart light key system, which combines touch and gesture controls to let drivers switch smoothly between advanced assisted driving and full autonomy. "XPECTRA is a partner shaped by energy and connected by emotion," Faghihzadeh said. "Every journey is a statement of emotional luxury."
AVATR Technology unveiled its most ambitious creation in Munich, Germany: AVATR VISION XPECTRA. (Photo/AVATR)
Sharing the spotlight were the AVATR 012 co-designed with former Dior creative director Kim Jones, the bespoke AVATR 11 Royal Theatre Edition, the smart SUV AVATR 07, and the sleek AVATR 06 sedan. All will be showcased at IAA Mobility 2025 in Munich from September 9 to 14, highlighting the brand’s growing lineup.
Although rooted in Chongqing, AVATR has positioned Munich as the base for its global design hub. Nearly 200 designers from 25 countries work there, reflecting the company's strategy of blending European design heritage with its vision of intelligent mobility.
Currently, AVATR has won the trust of about 190,000 owners worldwide with its core lineup — the AVATR 11, 12, 07, and 06 — along with two flagship limited editions, the 011 and 012. The brand has held the top position in Thailand's luxury EV market, built a strong premium image in the UAE, and received swift positive feedback in Singapore.
This year, it plans to enter more than 50 countries and regions and expand its global network to over 160 outlets, signaling its determination to become a contender on the international stage.