Chongqing - Chongqing-based automaker Shineray Motors has recently unveiled a brand refresh and global expansion plan, pledging 10 billion yuan (about 1.43 billion U.S. dollars) over the next five years to launch 17 new models and target annual sales of over 200,000 vehicles overseas and 300,000 in China.
Shineray Motors held a brand refresh and global ecosystem conference in Chongqing on Jan. 16, 2026. (Photo/Shineray Motors)
Established in 2007, Shineray Motors operates several vehicle brands, including SRM, SWM, and Jinbei. Over the past 18 years, the company said it has built capabilities in vehicle research and development, intelligent manufacturing, and overseas operations, positioning itself for the industry's ongoing shift toward low-carbon and smart mobility.
In China’s passenger car market, consumer attention is largely captured by NEV startups and the electric sub-brands of traditional automakers. In commercial vehicles, companies such as BYD and Geely’s Farizon have gained an early lead.
Facing pressure from both ends, Shineray Motors is betting on a differentiated strategy built around “passenger-style commercial vehicles.” The company said it will focus on intelligent new-energy multifunction models for commercial users, targeting demand from logistics operators, small businesses and flexible employment, especially in western China, while improving products, services and user experience.
The company also unveiled its first strategic model under the new framework, the Xiangshang V6, targeting China's 100,000-yuan new-energy-vehicle market. The model is primarily positioned for commercial use, with added features designed to expand its appeal to family users, reflecting efforts to upgrade traditional utility vehicles for higher-value segments.
Global operations already play a significant role in the company's business. The company said it has established a sales network in more than 50 countries, supported by over 2,000 service outlets. Its manufacturing system includes four production bases, two operational centers, and more than 10 overseas knockdown (KD) assembly plants, forming a model in which R&D and manufacturing are centered in Chongqing while responding to global demand.
The production line of Shineray Motors. (Photo/Shineray Motors)
The push comes as Chongqing‘s auto industry continues to expand, with vehicle output reaching 2.788 million units in 2025, including 1.296 million new energy vehicles, according to the Chongqing Municipal Commission of Economy and Information Technology.
Looking ahead, Shineray Motors plans to expand its overseas service network by 1,000 outlets within five years, while increasing its domestic outlets to 2,000. The company said it will continue pursuing its goal of becoming a global player in intelligent new-energy multifunctional vehicles as it adapts to diverse international markets.