Chongqing — At 9 a.m. on August 15, the launch ceremony for the "Cool · Chongqing Tour," a smart-driving experience tour and summer event under the "Experience Chongqing, Seasonal Splendors" campaign, was held at the forecourt of the Chongqing Planning Exhibition Gallery. Eleven overseas creators from the United States, Russia, Australia, Italy, Poland, India, Thailand, and Indonesia set off on an eight-day in-depth tour of Chongqing, driving Seres AITO M9 new energy vehicles made in Chongqing.
On Aug. 15, overseas influencers attended the launch ceremony of the "Cool · Chongqing Tour" at the Chongqing Planning Exhibition Gallery. (Photo: iChongqing)
Since the recruitment call was posted on iChongqing's official Facebook account in late July, the event has generated strong interest overseas, with online engagement continuing to rise over the past two weeks. As of August 9, a total of 136 overseas creators from around the world had submitted applications, while related posts had received more than 14,000 likes.
Applicants came from countries and regions including the United States, the United Kingdom, France, Italy, Spain, Egypt, and Australia, as well as Southeast Asia and Latin America. Their content covers a wide range of fields, including landscape photography, food and lifestyle, urban travel, outdoor adventure, and culture and history. The selected creators will offer fresh perspectives on Chongqing and bring new vitality to the city's international communication through diverse, lifestyle-oriented, and youth-focused storytelling.
Hendra from Indonesia, Anita from Poland, and Bradley from the United States (from left) interact with the audience at the forecourt of the Chongqing Planning Exhibition Gallery. (Photo: iChongqing)
Saahil from India tests-drives an AITO M9 new energy vehicle. (Photo: iChongqing)
Unlike conventional city tours, the "Cool · Chongqing Tour" features a specially designed self-driving route focusing on the natural landscapes and cultural heritage of southeastern Chongqing. The creators will drive Seres M9 new energy vehicles through Nanchuan, Wulong, and Fengdu, exploring the alpine meadows and karst landscapes of the Wuling Mountains and experiencing firsthand Chongqing's spectacular natural scenery, distinctive folk culture and diverse landscapes. They will also explore Chongqing's main urban area in depth, experiencing firsthand the unique charm of the city's renowned "8D" urban landscape. Through their stories and visuals, the creators will showcase to audiences around the world a modern Chongqing where rich cultural heritage meets the poetic beauty of mountains and rivers.
Paulina, an overseas creator from Russia, poses with a Seres M9 new energy vehicle. (Photo: iChongqing)
The "Experience Chongqing, Seasonal Splendors" Overseas Media Tour of Chongqing is a flagship international communication event of the city, bringing together global media outlets, overseas influencers, and high-quality content creators to visit Chongqing, gain a deeper understanding of the city and share its stories with the world.
Original content produced during the event, including articles, photos, short videos, and Vlogs, will be distributed through major overseas social media platforms such as TikTok, YouTube, and Instagram, in coordination with iChongqing's integrated media network. The campaign will further expand Chongqing's global reach and enhance the city's international profile and reputation.
Overseas creators participating in the "Cool · Chongqing Tour" pose for a group photo at the forecourt of the Chongqing Planning Exhibition Gallery. (Photo: iChongqing)