By Xinyi Li, EDITOR

Chongqing Daily News Group (abbreviated as the newsgroup below) signed the agreement with Garuda Indonesia on November 5. On the Promotion Forum on Chongqing as the pioneer of Opening-up Hinterland China of China International Import Expo (CIIE), two companies achieved cooperation. The agreement indicates the cooperation for international tourist air routes between Chongqing and Indonesia. In the next 5 years, the procurement of airline resources from the newsgroup will reach RMB 650 million. In short, it is the new beginning, which helps the construction of Chongqing as the pioneer of Opening-up Hinterland China.

The Agreement Take Advantages of Cultural Industry

Garuda Indonesia is the national airline of Indonesia, which is the biggest archipelagic state in the world. As one of the SkyTeam Alliance, their air routes cover 36 international tourist destinations. In addition, 7 cities in China, including Beijing, Shanghai, Xi’an, Chengdu, etc. also have their air routes.

Meanwhile, this cooperation agreement has the largest single number of tourist-resources purchase among CIIE. Guan Hong, the president of the newsgroup, indicated that there were 3 characteristics of the cooperation:

First of all, the amount value is large, which will reach RMB 650 million. Besides, the time of cooperation is long, which will last for 5 years. At last, both sides of the agreement will give play to complementary advantages. Garuda Indonesia has abundant tourist products because of their position – the national airline of Indonesia. Otherwise, the newsgroup has a great ability in planning, marketing, and execution.

Integration of Culture and Tourism Explore Oversea Marketing

According to Guan Hong, the newsgroup continues to promote the integration of cultural industry and tourism. Form this January to October, the income of the cultural and tourist industry reached RMB 700 million. This accounted for 50% of general income, becoming the key industry of the newsgroup.

Recently, the newsgroup took advantages of media to develop cultural industry and achieved remarkable results. Additionally, there are also cultural brands famous in China, even in the world.

At present, Chongqing International Travel News becomes the new blood of the newsgroup to explore overseas tourist marketing. Until October this year, the income of Chongqing International Travel News reached RMB 160 million. Accordingly, it is expected to reach RMB 200 million for the general income in 2018. Furthermore, they created hot international routes from Chongqing to Phuket Island, Lake Baikal, Singapore, etc.

The Unique Indonesian Airlines Help Tourist Development

The manager of Chongqing International Travel News, Wei Chi, indicates that implementation of the agreement is important. Regarding it as the new beginning of cooperation, it can promote the construction of Chongqing as the pioneer of Opening-up Hinterland China. Nevertheless, several steps should be done in the next moment, he said.

The newsgroup and Garuda Indonesia will cooperate to promote several productions and routes. They will open some unique Indonesian airlines to Chongqing. Moreover, the newsgroup will integrate resources of Chongqing Daily News Group. To serve people better, they will strengthen and improve Chongqing International Travel News more. The newsgroup will cooperate with other countries, cities, and scenic spots by this new beginning. After that, more new productions will be promoted to the public. 

The vice president of Garuda Indonesia in China, Dharmawan JuliardyH expresses his expectation for airlines between Chongqing and Indonesia. “Chongqing is a famous tourist city. There are many people from our country to travel here. I hope there will be more communication with the opening of airlines between Chongqing and Indonesia.”