By Yuling Chen, EDITOR
iChongqing won the “City Image Overseas Promotion Award” at the 2018 PR Newswire Communications Forum held in Shanghai on December 13, 2018.
iChongqing Wins City Image Overseas Promotion Award. (Photo by Chen Dongyan)
Taking the 1st Smart China Expo (SCE) in 2018 as an example, iChongqing has taken advantage of multimedia network channels to spread the ceremonious event abroad. During the SCE, iChongqing has assisted the Information Office of the Chongqing Municipal People’s Government to issue four press releases and six interview videos of guests at home and abroad, countries and regions including Europe, America, Japan, and South Korea in seven languages via the PR Newswire overseas media channels.
The news has been reposted by more than 1,500 overseas media including Yahoo Finance and Bloomberg News, with a potential audience of more than 400 million. Evidenced by that, iChongqing is very helpful in the overseas communication of SCE and won the award. In addition, Xi’an in Shaanxi Province and Sanya in Hainan Province were also winners.
iChongqing, Xi'an, and Sanya are winners of City Image Overseas Promotion Award. (Photo by Chen Dongyan)
2018 PR Newswire Communications Forum brought many media masters together, including Yang Yudong, Editor-in-Chief of China Business News, Zhu Yan, Editor-in-Chief of www.huanqiu.com, Nicole Bales, Head of Asia-Pacific region, The Wall Street Journal, Liu Kang, Director of AI Project, Tencent, and Wang Junming, Director of the International Department of Science and Technology Daily as well as public relations leaders from world-renowned brands such as Honeywell, FOSUN and Porsche. They shared and discussed how to help Chinese cities and enterprise brands “go global”, expand overseas markets, and connect with audiences with different backgrounds, cultures, and values in a changing media format and international environment.
To promote well the image of Chinese enterprises and Chinese cities, and spread the voice of China via the state media, overseas mainstream media, as well as social media, an advisory group to promote Chinese brands overseas, was formulated on the Forum.
Founded in Pennsylvania, America in 1906, PR Newswire is a sub-brand of Cision Group and owns the world’s largest distribution network and resource library. iChongqing, the Internet platform of the Chongqing International Media Center, has built a long-term partnership with PR Newswire. The two sides will cooperate in channel promotion and project services at home and abroad, introduce Chongqing to the world and spread the voice of China well. Meanwhile, they will utilize the strong media resources of Chongqing Daily News Group in Chongqing to facilitate the promotion of overseas companies in Chongqing.