According to Chongqing Municipal Commission of Commerce, the 11th China Chongqing Hot Pot Food Festival (the Festival for short) will be held at Jinyuan Times Shopping Plaza, Jiangbei District, from October 25 to 28. By then, citizens will enjoy a hot pot food culture feast.
During the Festival, the nearly-50,000-square-meter venue will gather more than 400 hot pot supply chain enterprises of over 50 brands as exhibitors and tens of thousands of hot pot industry masters, food experts, cultural scholars, and hot pot industry practitioners from all over the country.
During the Festival, the nearly-50,000-square-meter venue will gather more than 400 hot pot supply chain enterprises.
Among the vibrant and colorful activities, quite a few highlights are designed in this Festival. On the plaza, more than ten hot pot brands will be displayed, and over 100 tables will be arranged for more than a thousand foodies to enjoy the hot pot. Citizens can choose their favorite hotpot brand and eat hot pot on the spot. Besides, the on-site creative hot pot market will integrate hot pot related cultural and creative products, cross-industry products, engaging, interactive activities, and photo-taking services, allowing citizens to experience the unique corporate culture of every hot pot brand.
In addition, the newly designed “one-day spicy tour in Chongqing” will offer tourists an opportunity to travel to the city’s popular destinations online and taste the most authentic Chongqing hot pot on the spot of the Festival.
Meanwhile, many professional activities, including the China Hot Pot Industry Innovation and Development Forum, Chinese Hot Pot Products Gathering, Soup Base Making Performance by Chongqing Hot Pot Inheritors, and Popular Ingredients Selection Fair will be held to promote the overall development of hot pot industry.
This Festival has emerged as a branded festival in this industry and a city festival of Chongqing.
This Festival, which has been held for ten consecutive sessions, has emerged as a branded festival in this industry and a city festival of Chongqing, significantly promoting the development of Chongqing’s hot pot industry.
Big Data Reveals the Secret of Chongqing Hot Pot shows that there are 13,215 hot pot restaurants in the nine districts of downtown Chongqing, taking up a large portion of the city’s total. Moreover, the hot pot restaurant density of the region within the inner ring is the highest, 21.7 ones per square kilometer. That means there is a hot pot restaurant every 200 meters.
The person in charge of Chongqing Hotpot Association introduced that there are now about 27,000 hot pot restaurants in Chongqing, with nearly 560,000 people directly engaged in this industry. It is estimated that in 2018, the annual turnover of Chongqing’s hot pot industry reached about RMB 28.6 billion, and the output value of the whole industry chain was nearly RMB 50 billion.
Source: CQCB