Five Excellent Tour Routes of Jiangjin to Present Different Aspects of the City

Chongqing- On July 2 evening, the mayor of Jiangjin District appeared in the live stream, supporting the 2020 Chongqing Showcase. The mayor had become an excellent tour guide and shopping guide to vigorously promote Jiangjin’s cultural tourism resources and cultural products. Focusing on five boutique tourist routes of different directions in Jiangjin, the public received a new tour plan from the live stream, which had attracted nearly 5 million onlookers. At the same time, the Online Culture and Tourism House will present all characteristics and preferential products for all counties in Chongqing.

Five excellent tour routes debuted for the first time

Jiangjin is a city full of profound culture and a beautiful landscape. There are more than 600 natural and cultural landscapes embedded in the 3,200 square kilometers of the whole region, including as many as 14 national A-level scenic spots. To present abundant natural and cultural resources and the fine tourist products, Jiangjin adequately prepared for the 2020 Chongqing Showcase.

In the live stream, the mayor of Jiangjin District focuses on tourism and culture resources and officially launches the five high-quality tourist routes for the first time. The five routes are the central route of city tour in Jiangjin city, the southern route of ecological tourism in Simian Mountain, the western route of cultural experiences about ancient town folk culture, the northern route of places which Yuan Xiang (the TV Series 2014) filmed, and the eastern route along with the Qihe River Gallery Village. Those five routes form a large net to connects Jiangjin’s tourism resources, covering different aspects there such as sightseeing, tasting, living, and shopping.

To present all aspects of Jiangjin to the public more directly and more vigorously. Several different short videos appeared in the live stream, vividly showing Simian Mountain, Zhongshan Ancient Town, and other scenic spots, as well as delicious food like chicken or fish. Besides, the live stream also told the story about the famous local grain spirits brand – Jiang Xiao Bai.

In addition to promoting tourism products, the mayor had sincerely given a series of special-price for tourism to citizens and netizens. For example, the ticket package of Simian Mountain two-day tour for two people, including hotels, scenic spot tickets, cruise tickets, and so on. The original price of the Simian Mountain ticket package was 1,118 yuan/set while it was 90% off in the live stream.

A large number of special-prices for the public

In addition to showcase tourism products, it is also necessary to showcase cultural products. Jiangjin is making every effort to build a high-quality development demonstration area for the consumer goods industry. Meanwhile, Jiangjin has the reputation of “the hometown of selenium-rich food in China.” So Jiangjin has a lot of cultural products and food products.

During the live stream, the mayor not only promoted the products themselves but also promoted the brand and introduced the manufacturing process and cultural origin behind the product, therefore, making everyone have the opportunity to understand the product more clearly. For instance, Jiangjin Lotus Jade, the copy product of the Qing Dynasty lotus-shaped jade, which was collected in the Jiangjin Museum, is carefully carved from selenium jade there. With the similar pronunciation of meeting in Chinese, Jiangjin Lotus Jade represents a beautiful meaning of “Jiangjin is waiting for you to meet.” Moreover, as the high-end products of Jiang Xiao Bai, Intimate Friend (one type of Xiao Xiao Bai’s product) is made from the local glutinous sorghum by hand-craft. It tastes mellow full of aroma, but it will not make taster have a headache.

In addition, 1,000 gift packages of Sichuan pepper, with 30% off, were quickly sold out, and 4,000 more sets were added during the live stream. There were other famous foods of Jiangjin that were provided to the audiences during the live stream, such as Mihuatang, hotpot package, and more. Audiences and food lovers unanimously praised those high-quality and inexpensive commodities of Jiangjin. During the live broadcast, in addition to ultra-low-cost ticket packages and some products that are difficult to supply in large quantities due to the complexity of the production process, Jiangjin’s other major discount commodities were available in sufficient quantities. Besides, fresh Sichuan pepper was in unlimited supply, which fully met the shopping demand of audiences.

With more and more products that appeared in the live stream, there were more and more audiences who watched the live stream. In the 75-minute live broadcast, the Taobao live broadcast room attracted more than 240,000 crowds of onlookers.