The 7th Western China Tourism Industry Expo & 2021 Chongqing International Culture and Tourism Industry Expo will be held at the Chongqing International Expo Center from June 11 to 14, merging the annual CICTIE event and biannual WTE event together for the first time. On June 11, the China (Western) Digital Cultural Tourism Industry Development Forum was unveiled in the meanwhile.
the forum, photo by Xie Zhenqiang, provided to iChongqing
Under the theme of "Culture and Tourism Integration Makes Life Wonderful" and with a total exhibition area of 66,000 square meters, the event will combine exhibition, forum, cultural performance, interactive activity, and other forms and attract more than 1,000 culture and tourism enterprises. In addition to Chongqing's districts and counties, nearly 30 domestic provinces, cities, and regions will attend the event. Besides, embassies, consulates, and tourism promotion agencies of South Korea, Israel, Japan, Italy, Ethiopia in Chengdu, and Chongqing also participated in the event. By then, the latest developments of domestic and foreign culture and tourism industry with a focus on Chongqing will be displayed in an all-around way.
Industry experts will gather in Chongqing to advance industry upgrading
The Western China Digital Culture and Tourism Industry Development Forum aims to pool strength for western China to advance the integrated development of culture and tourism, improve the digital culture and tourism market landscape and promote the close cooperation between digital culture and the tourism industry.
during the forum, photo provided to iChongqing
Revolving around the theme of "New Era of Culture and Tourism Industry and New Digital Driving Forces," activities including five thematic speeches, round-table conferences, culture, and tourism project promotion by the guest of honor, and a launching ceremony will be organized. By then, the forum discussed the integrated development of digital culture and tourism and the industry development trends in the new era in western China to advance the integration and development of digital culture and tourism in western China. Besides, the development achievements made by the region in digital culture and tourism issued to consolidate similar industries and scenic areas in the region, realize benefit sharing by combining technology, culture, and tourism and form a common market.
In addition, thematic speeches and seminars around topics such as "user demands and boosting product strength in the new era" will be organized to offer advice on how travel agencies can get over the crisis and realize transformation.
Discuss opportunities and challenges as the culture and tourism industry becomes digital
With the arrival of the digital era, how to empower the culture and tourism industry with intelligent technologies? During the Forum, a roundtable conference with the theme of "Opportunities and Challenges in the New Scenarios of Digital Culture and Tourism" is worth looking forward to.
The guests include five business representatives from different industries. In line with the concept of "enhancing digital technology's boost to culture and tourism development", they will discuss the revitalization and development of the culture and tourism in the post-pandemic era and domestic economic cycle, so as to contribute to the growth of the domestic economy.
The person in charge of the Forum said that with the advent of the digital age and under the impact of the pandemic, traditional scenic spots, attractions, art galleries, and culture and tourism enterprises are facing unprecedented challenges, and are in urgent need of digital transformation and upgrading. Hence the five representatives are invited to analyze and elaborate on the opportunities and challenges faced by culture and tourism enterprises.
In addition, as one of the traditions of the Expo, the Promotion Conference of Culture and Tourism Projects continued as in previous years. During the conference, Hechuan District in Chongqing will publicize its rich culture and tourism resources to the guests on the spot, and further enhance the regional cooperation and win-win mechanism, in a bid to fuel the coordinated development of culture and tourism industries in the western region.
Roll out Bashu Culture and Tourism All-purpose Smart Card
Would you like an electronic smart card that can resolve the troubles you may encounter during your trip?
Here it comes! It is Bashu Culture and Tourism, All-purpose Card. During the Forum, the R&D project of Bashu Culture and Tourism All-purpose Smart Card was officially commenced by Tenglv Technology and Chongqing Daily Newspaper Group, which is expected to facilitate tourists' visits to culture and tourism attractions in Chongqing and Sichuan.
Bashu Culture and Tourism, All-purpose Card launched in the forum, photo provided to iChongqing
The project will gather high-quality scenic spots, museums, art galleries, cinemas, and other culture and tourism resources in Sichuan and Chongqing to forge a culture and tourism alliance. As a culture and tourism product that meets people's basic needs and benefits the people, the card will enable locals to access the resources of the two places.
According to the relevant person in charge, the project is currently in the preparatory period where first-class culture and tourism resources in the two places are gathering together. Currently, all scenic spots in Chongqing have been collected and the project is gradually integrating Sichuan's superior resources. The construction of the project is progressing at a gallop, which is expected to conclude in the second half of the year.
The person in charge said that citizens only have to activate the card on their mobile phones to access cultural resources in the two places. After selecting a destination, they can book in advance via the card, and when they arrive at the destination, the passage is available through the face recognition function, thus greatly facilitating citizens' travel.