Bashu Cultural Tourism Corridor Strives to a World-Class Leisure Tourism Destination

Chongqing- "To accelerate the construction of international renowned tourism destination, promote the construction of the Bashu Cultural Tourism Corridor, build a cultural industry demonstration base, and create 5A-level scenic spots, national-level tourist resorts, and tourism consumption demonstration, enhance the influence of tourism brands in the metropolis, the Three Gorges and the Great Wuling," it is pointed out in this year's Chongqing government work report.

Liu Qi, Director of Chongqing Municipal Commission of Culture and Tourism Development. (iChongqing file photo)

"To support and improve literary and artistic projects, formulate implementation opinions on high-quality development of public cultural services, promote the integrated construction of urban and rural public cultural service systems, and build a Chongqing youth activity center," was also included in the report.

Liu Qi, Director of Chongqing Municipal Commission of Culture and Tourism Development, interpreted the report during the Chongqing Two Sessions in 2022.

Snow forests in Fairy Mountain, Wulong District, Chongqing. (iChongqing file photo)

Chengdu and Chongqing joint hands 

Chengdu and Chongqing have jointly planned the theme of "Jiefangbei and Chunxi Road" and other integrated creative publicity.

They also created cross-province and city boutique tourism products and released more than 70 boutique tourism routes.

Residents in Chengdu and Chongqing have enjoyed the services of admission, reading, borrowing, and repayment in the libraries of the two places.

It seems that the cooperation between Chengdu and Chongqing has gradually gained popularity.

Next, Chongqing will jointly improve the local accommodation facilities, restaurants and hotels especially, to combine with Bashu characteristics to carry out in-depth cooperation to boost the regional tourism market and build a world-class leisure tourism destination.

The contemporary art exhibition Wavelength: Here and Now brings an artistic feast to art lovers in Chongqing. (iChongqing file photo)

Brand upgrading

With its unique landscape, Chongqing has consistently ranked as the most popular tourist city on TikTok (China) in recent years. Chongqing remains the hottest tourist destination in China.

Meanwhile, Chongqing is devoted to building National 5A level tourist attractions, such as the Fengjie White Emperor City Qutang Scenic Spot, Wuling Mountain Rift Valley, Goddess Peak (Shennu Peak) Scenic Area, and so on.

The 2021 World River Song Festival attracts musicians and artists from home and abroad to participate. (iChongqing file photo)

"We would continue to promote the regional cooperation in tourism in Northeast Chongqing through events such as Yangtze River Three Gorges International Tourism Festival and the World Grand River Song Festival, etc.," said Liu.

"We should then focus on improving the quality of scenic spots and take measures to support the redevelopment of Three Gorges Cruise, Two Rivers Cruise, and the expansion and elaboration of more lines," Liu added.

The beauty of humanity

In recent years, Chongqing has made the beauty of humanity the focus of its development.

A series of new art shows have been put on stage, such as the acrobatic drama A Pair of Embroidered Shoes, Tiankeng Questions, opera A River Flows East, etc.

In addition, classic works such as the Quyi, The Art of Mountain City in Memory, the drama Misty Chongqing, and the large-scale stage play Chongqing·1949 have continuously entered the public's sight polishing the cultural name card of Chongqing.

The 4th Nanbin International Theatre Festival of Changjiahui. (iChongqing file photo)

Chongqing has renovated 39 cultural service centers and 32 libraries so far, and more than 140 new cultural spaces have been built in the city, such as "urban study" and "cultural station," serving 72 million people annually.

"Next, Chongqing will speed up the transformation and upgrade public libraries, strengthen the protection of ancient books, carry out extensive literary and artistic activities to spread art across Chongqing," said Liu.