Chongqing- The Strategic Cooperation Signing Ceremony and Opening Ceremony of Chongqing Daily News Group Fashion Design Center was held on February 23. This activity was held to actively respond to the Action Plan of Chongqing for Building a World Design Capital. It aims to facilitate deep integration of industrial design with rural revitalization, urban renewal, culture and art, and ideal life, leverage cultural industries' advantages like planning, publicity, and resources integration, and advance integrated development of industries and media so as to help Chongqing to build a world design capital.
The title "World Design Capital" is one of the seven thematic honors awarded by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to cities that have joined the UNESCO Creative Cities Network (UCCN). It covers seven creative fields: crafts and folk art, media art, films, design, gastronomy, literature, and music. Dedicated to promoting international cooperation and exchanges among cities that consider creativity as a strategic factor for sustainable development, it is an important platform for sharing urban development experience, highlighting urban design resources, enhancing the international visibility of cities, and creating global development opportunities for cities. The UCCN now owns 295 members of 90 countries, including 16 of China. Among these Chinese members, Beijing, Shenzhen, Shanghai, and Wuhan have been granted the title "World Design Capital."
In June 2021, the "Chongqing Office of Asia Model Association" was set up in Chongqing, promoting the development of the Chongqing fashion industry. (Photo/ Asia Model Association)
At the beginning of this January, the General Office of Chongqing Municipal People's Government printed and issued the Action Plan of Chongqing for Building a World Design Capital, which clarifies the overall goal of building a "world design capital" of the UCCN based on the current identity as a national industrial design demonstration city. The design industries, including industrial design and fashion design, have ushered in another great period for development.
Chongqing Daily News Group Fashion Design Center was opened at the right time on February 23, 2022. It is also an active exploration of leveraging the group's resource superiority, integrating industries with media, and developing fashion design. The Fashion Design Center should bear in mind the development idea of integrating industries with media, focus on fashion design, and link-related design resources. Besides, it will leverage advantages in publicity, activity implementation, and resources integration to help Chongqing build a world design capital.
The Strategic Cooperation Signing Ceremony and Opening Ceremony of Chongqing Daily News Group Fashion Design Center is another innovative measure to implement the group's development strategy of integrating industries with media. NEWOO Media works with a famous enterprise of handicraft design to implement the development idea of integrating industries and media with the focus on fashion design, showing the deep integration of media with industrial platforms. The two sides will cooperate in-depth in the integration of media with industries and jointly promote the integration of cultural creativity and industrial design.
NEWOO Media signed an agreement with Shenzhen Chuangshe Weixin Design Co., Ltd. on the Fashion Design Center strategic cooperation at the event.
NEWOO Media signed an agreement with Shenzhen Chuangshe Weixin Design Co., Ltd. on the Fashion Design Center strategic cooperation. (Photo/ Gao Ke)
Ding Changsheng, Chairman of the company, shared the value of fashion design. On the one hand, it is vital to empower upgrading manufacturing and related industries, but on the other hand, it drives consumption upgrading and helps advance international consumption center construction in Chongqing. Every yuan invested in coastal areas could generate 500 to 800 yuan in revenue. However, in Chongqing, the current design input and output are significantly lower than those in coastal areas.