An Encounter with Provence’s Life Art in Chongqing

The activities themed with Coeur de Provence (Heart of Provence) will start on May 1. Combined with Provence's life art, Chongqing makes unremitting efforts to establish an international consumption center, gather multi-level consumer resources, build top-notch business areas, and forge a new experience center of Chongqing's culture and tourism.

Since the China-France Year of Culture and Tourism launch in 2021, the two countries have carried out in-depth exchanges and cooperation in culture, tourism, and sports at national and sub-national levels.

Taking advantage of the China-France Year of Culture and Tourism opportunity, the activities will pool Michelin-starred restaurants, chefs, wine, ingredients, and other living arts of France in Yuzhong District, Chongqing. Through such activities, Coeur De Provence will catalyze cultural food exchanges between China and France and build Chongqing into a gatherer and trend-setter for international consumption resources. 

China-France Food and Wine Bazaar

The Food and Wine Bazaar will kick off in business areas like Sincere Plaza, Fosun International Center, Daijia Lane, Shibati Old Street, and Shancheng Alley as part of the event. As a concentrated display of China and France's historical culture, folk customs, and ecological beauty, it will expand its influence to a larger area and forge the linchpin of Chongqing's international consumption.

As the focus of the catering industry has shifted from customer growth to customer retention in recent years, innovation of dishes has channeled energy into restaurants and brands. The new pattern of modern catering is gradually taking shape, rendering the internationalization of Chinese food imperative.

Nihao Kitchen will host a feast of hot pot, Sichuan cuisine, barbecue, Western food, and coffee, together with 100 restaurants in Chongqing. A team of Michelin-rated chefs will develop dishes and launch joint menus, thus enabling the perfect combination of culture and tourism with consumption and the internationalization of Chinese cuisine.

In the China-France Food Class, Michelin-rated chefs and famous Chinese and Western chefs will teach participants Chinese and Western cooking aesthetics and skills through live streaming and conduct exchanges on long-standing catering cultures and the current fad of baking.

In this food class, focusing on communication and learning, chefs will explain profound cooking knowledge in an easy-to-understand approach and share their ideas and insights. Participants can learn about Chinese and Western catering history, grasp Western dinner etiquette, and get wise to international advanced catering concepts. This food class will facilitate the development of Chongqing's international catering education and cultivate talent with global competitiveness.