Chongqing - The Eighth Western China Tourism Industry Expo (WCTIE) will be held from June 30th to July 2nd at the Chongqing International Expo Center in Southwest China's Chongqing, with Sichuan Province as the host province.
The expo will feature a gathering of exhibitors and a selection of high-quality products. It will combine online and offline activities and host forums, cultural and tourism promotion meetings, cultural and creative design competitions, and welfare benefits, among other key events. It will serve as a sumptuous tourism feast for visitors and provide a platform for communication and cooperation for domestic and international exhibitors.
The 7th Western China Tourism Industry Expo. (Photo/The organizing committee of the Western China Tourism Industry Expo)
Thousands of High-Quality Exhibitors
This year's expo has the theme "Integration of Culture and Tourism, Better Life." It features eight major themed exhibition areas, including the International Cultural and Tourism Exhibition Area, Domestic Boutique Cultural and Tourism Exhibition Area, Bashu Cultural Tourism Corridor Exhibition Area, Cultural and Creative Development Exhibition Area, Smart Cultural and Tourism Technology Exhibition Area, Cultural and Tourism Equipment Manufacturing Exhibition Area, Leisure and Vacation Tourism Exhibition Area, and Animation and Entertainment Theme Exhibition Area.
The International Cultural and Tourism Exhibition Area has attracted the participation of diplomatic missions and tourism promotion agencies from 25 countries and regions, including Argentina, Russia, the Philippines, South Korea, Croatia, Portugal, Japan, Uruguay, and Hungary. The Domestic Boutique Cultural and Tourism Exhibition Area has attracted the participation of more than 20 provinces and cities, including Beijing, Tianjin, Anhui, Hubei, Guangdong, Yunnan, and Ningxia.
The Bashu Cultural Tourism Corridor Exhibition Area will showcase the exquisite tourism resources of districts and counties in Chongqing and the distinctive cultural and creative products, intangible cultural heritage skills, and themed tourism routes of the host province, Sichuan Province.
The Museum Zone will feature the participation of the Palace Museum and the Shaanxi History Museum for the first time at the WCTIE. They will bring popular cultural and creative products, including replicas of censers based on treasures from the Shaanxi History Museum and Tang Dynasty dolls based on the "Tang Dynasty Polychrome Pottery Figurines."
These exhibitors will use various forms, including graphics, videos, sand tables, physical exhibits, performances, naked-eye 3D, holography, and AI technology, to showcase the beauty of natural landscapes, historical and cultural heritage, and ethnic customs from various regions. The exhibition covers all elements of tourism resources and can provide visitors with one-stop information, interactive experiences, and purchasing transactions for "global travel" services.
Exciting Cultural and Tourism Activities
In addition to the exhibitions, this year's WCTIE has organized many diverse and colorful activities in addition to the exhibitions, providing a fully immersive interactive experience.
The International Tourism Resource Matchmaking Conference will be held to create a platform for exchanging tourism resources. Ground operators from countries and regions such as Thailand, Singapore, Malaysia, Vietnam, Pakistan, Russia, Hungary, Turkey, and Peru will engage in matchmaking sessions with domestic and foreign travel agencies to promote high-frequency exchanges and practical cooperation in the international and domestic cultural and tourism fields.
The 7th Western China Tourism Industry Expo. (Photo/The organizing committee of the Western China Tourism Industry Expo)
The National Boutique Cultural and Tourism Resources and Key Cultural and Tourism Project Promotion Conference will invite provinces, autonomous regions, and municipalities across the country to promote local characteristic tourism resources, key cultural and tourism projects, high-quality cultural and tourism equipment, and cultural and creative enterprises.
The Chongqing Boutique Tourism Route Matchmaking and Product Launch Conference will serve as a platform for cultural and tourism resource exchange and connection between Chongqing and surrounding provinces and cities.
The 7th Western China Tourism Industry Expo. (Photo/The organizing committee of the Western China Tourism Industry Expo)
The inspection activity will be organized, inviting travel agencies, investors, and others to visit cultural and tourism attractions, key investment projects, boutique tourism routes, cultural parks, and characteristic towns in Chongqing.
Furthermore, the expo will also host a series of themed activities, including the second edition of the "Original Dream, Creative Empowerment" Creative Design Competition for Better Life, the Cultural and Tourism Empowerment and Rural Revitalization series of activities, the Multi-dimensional New Consumer Activities of Cultural and Tourism, and national and municipal intangible cultural heritage experiential activities.
Unprecedented Welfare Benefits for the Public
It is worth mentioning that the expo continues the successful experience of previous editions by offering a variety of interactive experiences and benefits for the public, boosting cultural and tourism consumption through on-site product sales of cultural and tourism enterprises.
The 7th Western China Tourism Industry Expo. (Photo/The organizing committee of the Western China Tourism Industry Expo)
Hundreds of national travel agencies will promote high-quality international and domestic travel routes and preferential policies on-site. The Chongqing Cultural and Tourism Consumer Season will organize cultural and tourism enterprises, cultural and tourism products, scenic spots, hot springs, hotels, and specialty goods to provide discounts to the public.
Through online subsidies, lottery, treasure hunting at the expo, and other promotional activities, in cooperation with Tongcheng Travel, the public can participate in the online distribution of tens of thousands of cultural and tourism consumption vouchers.
On-site consumption can participate in the free ticket issuance activities for flights from Chongqing to Sanya, Pu'er, Lijiang, Harbin, Urumqi, Hangzhou, Qingdao, and Fuzhou.
In addition, the organizers have created the "Online WCTIE," where they will release information on discounted products, travel guides, and promotional activities, establishing an online platform for the nationwide promotion of cultural and tourism resources and displaying cultural and tourism products.