Chongqing - From August 17th to 20th, the 10th West China Cultural Industry Expo was held in Xi'an, northwest China's Shaanxi Province.
The Chongqing Municipal Commission of Culture and Tourism Development, along with representatives from 14 districts and counties, made a collective appearance at this edition of the expo, showcasing the latest achievements and refreshed images of Chongqing's cultural and tourism industries.
Chongqing makes a collective appearance at the Western China Cultural Industry Expo. (Photo/Chongqing Municipal Commission of Culture and Tourism Development)
This year's expo, with the theme of "New Momentum, New Vitality, New Development," drew delegations from 20 countries, including France and Germany, as well as representatives from over 20 provinces, municipalities, and regions across China, marking the largest scale in the history of the event.
The Chongqing Pavilion featured "Urban Skyline Silhouettes" and the "City of Mountains and Rivers" concept as its primary design elements. The top of the pavilion incorporated designs representing iconic tourist landmarks like Yuzhong Peninsula, the Yangtze River Cableway, and the Chongqing People's Auditorium.
The circular design concept of the "Time-Space Tunnel," along with exaggerated undulating lines, abstractly depicted the 8D urban landscape of Chongqing and its rolling mountain ranges, showcasing the city's distinctive "Mountainous City" characteristics.
Moreover, the diverse cultural and creative products and intangible cultural heritage items showcased at the Chongqing Pavilion were highly sought after by exhibitors and attendees.
People are making selections for purchase. (Photo/Chongqing Municipal Commission of Culture and Tourism Development)
Jiulongpo District showcased the Jianchuan Museum, Jiulong Agarwood Museum, and intangible cultural heritage such as Shu embroidery.
Qijiang District highlighted themes of health, leisure, red revolutionary heritage, and exquisite intangible cultural heritage, featuring destinations like Gujian Mountain and Laoying Mountain for health and leisure activities.
Kaizhou District exhibited a series of cultural and creative products with the theme of Mergus squamatus, along with specialty cultural products like Nanmen brown sugar, dried bean curd, and Juzi red tea.
Yongchuan District promoted attractions like Chashan Mountain Bamboo Sea Scenic Area and Songgai Ancient Town.
"After visiting this exhibition, I once again felt the urge to travel to Chongqing. I plan to mark the 'Mountain City' off my list for the fourth time during the National Day holiday. It truly is a destination that offers constant novelty and excitement," said Zhang Xinyu, a visitor from Beijing, at the exhibition site.
During the four-day exhibition, the Chongqing Pavilion experienced a surge of visitors. The participating enterprises collectively achieved sales of cultural and tourism products exceeding RMB 100,000 , and 12 letters of intent were signed. Additionally, Wulong District utilized methods such as attraction promotion and interactive lucky draws to distribute 200 tickets for the Furong Cave Scenic Area.