Chongqing - Chongqing, a vibrant cultural and innovative hub, has seen a surge in trendy dining, entertainment, and leisure spots, as reported in Meituan M Cháo's latest Spring/Summer 2024 guide, China's leading aggregator of stylish venues.
The city has expanded to 77 locations with 21 new spots, emphasizing specialty dining, drinks, and leisure venues.
The surge in trendy spots mirrors a larger trend among younger generations favoring experiences linked to "Neo-Chinese style," "micro-vacation," and "dopamine." Meituan Dianping data shows a significant growth in these consumer activities, with "Neo-Chinese style" mentions doubling and "micro-vacation" discussions increasing by over 70% year-on-year.
Xiahao Lane, located in Chongqing's Nan'an District, has become a magnet for artists, designers, trendsetters, and lifestyle brand owners. (Photo/Zheng Ran)
The "micro-vacation" trend emphasizes quick, revitalizing getaways amid hectic routines, offering a chance to unwind and explore urban culture. Paired with the "dopamine" trend, which prioritizes enjoyable experiences, these shifts reflect a growing interest in balancing work, leisure, and cultural engagement in everyday life.
Some trending "dopamine" lifestyle activities include different sports-themed venues known for offering adrenaline-pumping experiences. These spots feature activities such as go-karting, rock climbing, archery, curling, paddleboard surfing, and forest stream trails, providing opportunities for excitement and joy.
Tang Lu, a student in Chongqing, shared her enthusiasm for these trendy spots. "After trying go-karting through M Cháo, I've embraced the thrill of speed and passion. It's a joy to visit my favorite sports venue whenever I can to enjoy what I love," she said.
Managers at places like Chongqing Longfor Times Era Paradise Walk's Karting League are leveraging these trends with themes like cyberpunk to appeal to younger customers. "Previously, the racing culture seemed distant for many. Now, our club provides an accessible venue for everyone to engage with karting and broader racing culture," said the manager of Karting League.
A group of young people enjoying a go-karting experience. (Photo/Karting League)
Liquid Workshop in Chongqing's Jiangbei District stands out with its unique blend of live music, home-brewed beer, and cocktails, making it a distinctive addition to the local scene. "Our location in an old factory combines rustic bricks and wood with modern brewing to create a distinct vibe that resonates with different customer groups," explained Fan Kun, founder of Liquid Workshop.
A live band performs at Liquid Workshop in Chongqing's Jiangbei District. (Photo/Liquid Workshop)
Fan also highlighted their innovative approach to supporting local music talent. "Initially, local musicians were skeptical. But once they saw how we could transform regular performances into something more accessible and regular, it opened new opportunities for them and us," he added.
An executive of Meituan M Cháo expressed optimism about the role of trendy spots in shaping modern lifestyles. "Our curated experiences help connect young people with creative and fun local spots, pushing the envelope on traditional entertainment and leisure activities."
Meixin Wine Town in Chongqing's Fuling District will host several summer events starting on July 6, including the Water Aurora Electric Festival and Starlight Bazaar. These events will enhance the city's cultural and entertainment offerings with a mix of music and festivities.