Chongqing - The eight-month-long “Ecological China·Amazing West” promotion event has successfully wrapped up. This promotion event, jointly hosted by ten provinces, municipalities, and Autonomous regions from Western China, such as Chongqing, Guangxi, Sichuan, Guizhou, Yunnan, Xizang, Gansu, Qinghai, Ningxia, and Xinjiang, has drawn worldwide attention and likes on the internet, with 10 million views and more than 200 thousand engagements.
The Ecological China·Amazing West Ten Provinces, Regions & Cities Overseas Media Joint Promotion Event was launched in Chongqing on December 21. (Photo/Chen Yingzhu)
Western China boasts rich natural resources, biodiversities, diverse landforms, attractive landscapes, and charming folk customs. At the same time, this area has never fallen behind in development and modernization. With the idea of Lucid waters and lush mountains being invaluable assets in mind, keeping the balance between pursuing development and modernization and protecting ecology and the environment has always played a key role in the governance of governments at all levels in this area. Some remarkable achievements have also been made, which can provide useful experience to the world in pursuing ecology- and environment-friendly modernization.
“Ecological China · Amazing West” promotion event has presented Western China’s unremitting efforts and outstanding achievements in ecological and environmental protection and unfolded the beauty of this area to the world via over 50 official international communication accounts of the ten provincial regions on social media platforms such as X, Facebook, YouTube, WeChat, Weibo and forth. Meanwhile, stories of “Ecological China · Amazing West” have been vividly unrolled to the global audience through various posters, livestreamings, videos, and activities like Bilingual Q&A on Nature's Harmony and media tours. What has the event mainly showcased? Here are some highlights.
Chongqing celebrating a low-carbon Spring Festival(photo/ iChongqing )
Breathtaking landscapes of Western China in four seasons
Featuring the unique charms of the four seasons in Western China, the ten provinces, municipalities, and autonomous regions jointly shared their unique and picturesque landscapes and seasonal activities on social media in the form of posters and videos. These contents not only display the natural beauty of Western China, the vibrant life of local people, and cultural richness but also reflect the idea of harmonious coexistence between humanity and nature.
Green high-techs that change lives
China is on the path of robust green and low-carbon development. The ten provinces, municipality, and autonomous regions highlighted their groundbreaking technological advancements respectively under the themes of "Chinese Intelligent Manufacturing," "Green Development," and "Technological Future" on social media. From smart devices that enhance energy efficiency to cutting-edge solutions promoting sustainable living, these high-techs highlighted illustrated how technical innovation shapes the economy and fosters ecological harmony.
Guizhou exporting its ecological tea to the world (Photo/iChongqing)
Green trade and sustainability linking with the world
The ten provinces, municipalities, and autonomous regions, respectively, shared on social media their various green products and "green cooperation projects" that were exported through the Western Land-Sea Corridor to countries along the Belt and Road. This initiative advocated the importance of collaboration in achieving sustainable development goals worldwide.
The whole event has garnered worldwide attention and likes. It has reached 50 million people, received 10 million views, and 200 thousand engagements. Global netizens were not only attracted by the picturesque landscapes of Western China but also gave thumbs up to China’s high-techs and its determination and commitment to protecting ecology and the environment.