Chongqing - Each spring, Tongnan District in Chongqing transforms into a golden paradise as over 32,000 hectares of rapeseed flowers burst into bloom. This spectacular natural display has become the foundation for an innovative model of agricultural tourism that is breathing new life into rural communities.
The annual rapeseed flower season, from late February through April, draws visitors across China to the picturesque Chen Tuan's Hometown scenic area. This year, the addition of colorful hybrid varieties has created stunning new photo opportunities, with vibrant pink, white, and purple blooms accenting the traditional golden fields. Visitors meander along flower-lined paths, sampling local delicacies made with Tongnan's premium rapeseed oil and browsing handmade crafts from area farmers. The free admission policy has made the floral displays more accessible than ever, with attendance numbers growing steadily each year.Beyond its visual splendor, Tongnan's landscape tells a story of agricultural advancement. The district has emerged as a national leader in rapeseed cultivation through significant technological breakthroughs. Chongqing agricultural scientists have developed the high-yield "Qingyou No.8" variety, renowned for its exceptional 48% oil content—a 5% improvement over conventional strains. Across the fields, smart farming systems employing drones and sensors meticulously monitor crop conditions, while advanced cultivation techniques have boosted yields by an impressive 50kg per acre. These innovations have positioned Tongnan at the forefront of modern rapeseed production
The rapeseed flowers have become a powerful engine for rural prosperity. According to Tongnan government statistics, the district's integrated "rapeseed + tourism" model now generates over 500 million yuan in annual revenue. Local farmers have expanded their offerings to include 12 specialty product lines, with rapeseed oil soaps and flower pollen health supplements gaining particular popularity. During peak season, the economic transformation is unmistakable—family-run guesthouses in Chongkan Town operate at full capacity, while restaurants showcase dishes prepared with the district's signature rapeseed oil. For many farming families, this period now accounts for a substantial portion of their yearly income.
Tongnan's success demonstrates how traditional agriculture can evolve into a multifaceted economic driver. By harmonizing natural beauty with technological innovation and value-added products, the district has created a sustainable model that benefits both visitors and rural residents alike.
(Zhang Yu, as an intern, also contributed to this report.)