Shanghai - Auto Shanghai 2025 opened on April 23, with Changan Automobile drawing considerable attention by unveiling its full range of brands and latest new energy vehicles (NEVs) innovations to over 600 media outlets and 500 global partners.
Changan showcased its full lineup of brands at Auto Shanghai 2025. (Photo/Changan Automobile)
During the event, CHANGAN unveiled its latest achievements and future strategy through three major initiatives: the "Shangri-La Plan" for new energy, the "Dubhe Plan" for intelligent tech, and the "Vast Ocean Plan" for global expansion. Its three core brands—CHANGAN, AVATR, and DEEPAL—showcased their latest products.
Among the highlights at CHANGAN's booth was the Q07, a mid-size SUV that made its debut equipped with the advanced Deepseek model. The Q07 impresses with its expansive space, extended driving range, and next-generation smart features.
AVATR, CHANGAN's high-end smart new energy vehicle brand, presented the newly launched AVATR 06, along with other models, including the AVATR07, 11, and 12. These models are powered by advanced smart driving technology and feature distinctive designs.
Meanwhile, DEEPAL, targeting younger, tech-savvy consumers, unveiled its first full-size SUV, the DEEPAL S09. This model combines style, safety, and an exhilarating driving experience, all while showcasing the brand's commitment to delivering value to its target market.
The chairman of Changan Automobile Zhu Huarong introduced the company's global vision at Auto Shanghai 2025. (Photo/Changan Automobile)
Zhu Huarong, Chairman of Changan Automobile, took the stage to share the company's ambitious global strategy. "CHANGAN will introduce 45 new products globally over the next five years, with a sales target of 5 million vehicles by 2030," he announced. In 2024, CHANGAN achieved an overseas sales volume of 536,000 vehicles, marking an impressive 47.9% year-on-year growth and securing a spot among the top three Chinese automobile exporters.
Songvit Titipoonya, CEO of Eternity at One, AVATR, and DEEPAL’s distributor in Thailand, shared that the first 500 AVATR buyers were former loyalists of top Japanese and European brands. Their positive experience with the premium EV has sparked strong word-of-mouth, aligning perfectly with AVATR’s high-end positioning in the Thai market.
Lee Barret, an independent content creator from the UK, recently visited CHANGAN’s Nanjing factory and attended its release conference. Sharing his views on Chinese EVs, he remarked, "I think European cars lag somewhat behind Chinese EV brands. Chinese brands over the last few years have rocketed in not just quality but their technology, and I think they are some of the best cars in the world now."
As part of its high-quality growth strategy, CHANGAN has embedded sustainability into its core operations. Its debut on the “China ESG Listed Companies Pioneer 100” list highlights the company’s commitment to environmental, social, and governance (ESG) goals.
Looking ahead, CHANGAN plans to invest over 200 billion yuan (approx. USD 27.43 billion) in the next decade to build a next-gen automotive tech ecosystem. The plan includes expanding its R&D team by 10,000, developing smart automotive robots, testing flying cars by the end of the year, and launching humanoid robots by 2028.