Chongqing - As summer reading season peaks, the 33rd National Book Expo will transform Chongqing into a literary paradise from July 25 to 28. Under the theme "A Fragrant China, the Beauty of Reading," the state-level event promises an immersive cultural experience across its main venue at Chongqing International Expo Centre and branch venues in Nan'an District and Dazu District.
In front of the Book Center of Chongqing, the display stands for Hi, I'm Chongqing, attracting numerous gazes. (Photo/Cheng Jialu)
Massive Scale & Diverse Offerings
Spanning over 80,000 square meters, the main venue features five exhibition halls (Central Hall, N1-N4). Over 1,000 publishers, journals, and innovative enterprises from 33 provinces and regions – including Beijing, Shanghai, Shandong, and Sichuan – will showcase more than 100,000 outstanding publications. Key thematic exhibitions include "Light of Truth: Achievements in Party Theory Publications," "Reading China: National Book Boutique Exhibition," and dedicated zones for regional publishers. The entrance hall will host interactive concept zones like "Ant Book Finder" and themed events by iconic bookstores such as Chongqing Xinhua Bookstore and Sisyphe Bookstore.
Star Authors & Blockbuster Titles
Literary heavyweights, including acclaimed authors A Lai and Su Tong, will grace the fair for creative sharing sessions and new releases. Legendary actor Liu Xiao Ling Tong (Journey to the West) will launch his memoir Monkey Master in Chongqing. Award-winning writer Liu Chuxin will present her latest novel Quagmire. Thousands of spotlight titles range from political theory collections to cultural gems, and Chongqing's premier release.
300+ Events & Immersive Experiences
Beyond book displays, the fair will buzz with over 300 cultural activities. Highlights include the "Readers' Assembly," "Children's Reading Carnival," "Land-Sea Reading Forum," and "2025 Cyber Readers' Conference." Special exhibitions delve into ancient texts ("Old Books, New Insights" featuring old books’ restoration workshops), academic achievements ("Outstanding Works’ Exhibition of National Social Science Fund"), printing technology ("Printing Futures Smartly"), and cave art ("Millennial Splendor: Chinese Grotto Publications"). The "Bookstore Oasis" zone will recreate the ambiance of Chongqing’s landmark bookshops with curated selections and cultural products.
Mega Discounts & Reader Perks
Book lovers can seize unprecedented benefits exceeding 1,400,200 USD. "Ant Book Finder" platform offers 280,040 USD in coupons via mini-program. 400+ exhibitors provide 30%-80% off deals, with millions of titles at annual-low prices. JD.com (560,080 USD coupons) and Dangdang (560,080 USD subsidies) launch online "Preferred Zones." Sto Express offers discounted shipping (local: 44% off; nationwide: 38% off for purchases under RMB 100). Free shipping applies for orders over 14 USD (≤3kg).
A special night session (July 26, until 8:30 PM) features "extra discounts." Visitors spending RMB 100+ at fair venues or online partners gain free/privileged access to 60 scenic spots across 26 Chongqing districts.