Chongqing - At the 38th Beijing Book Fair, which opened today, readers are getting a vibrant look at the literary and cultural output of southwest China. Chongqing Publishing House, part of the Chongqing Xinhua Publishing Group, is presenting a robust collection of over 700 titles at the event, held at the China International Exhibition Center and seen as a key barometer for the year in publishing.
Chongqing Xinhua Publishing Group's exhibition area at the Beijing Book Fair. (Photo provided by the interviewee)
Under the theme "Charting a New Chapter, Opening a New Phase, Embarking on a New Journey," this year's fair highlights industry trends and developmental confidence. Chongqing's expansive showcase emphasizes its commitment to cultural depth and innovation, featuring not only a wide array of books but also more than 140 cultural and creative products and digital publishing achievements.
A Curated Display of Literary and Cultural Output
The Chongqing booth is designed around the visual theme of "The Yangtze River There's But One," a key 2025 publication, creating an immersive space that blends tradition with modern aesthetics. The display is structured into three core sections: Books, Cultural Creations, and Digital Products.
The book selection covers educational materials, bestsellers, enduring classics, and new releases. Approximately 20 forthcoming 2026 titles are being previewed. Spotlight series include The Secret World, Extraordinary Tool - Decoding the "Two Integrations," the environmentally focused The Yangtze River There's But One, and The Yangtze River Trilogy, as well as historical collections like the Modern Chongqing Trilogy and the Japanese Far East Crimes Series.
Chongqing-published books draw readers in. (Photo provided by the interviewee)
The cultural creations segment features items derived from popular book IPs, such as refrigerator magnets and tote bags, alongside heritage-inspired products like the Dazu Rock Carvings series, which incorporates motifs from the UNESCO World Heritage site.
Digital innovation is represented by projects like the intelligent content platform "Tianjian Huoyanshan," the immersive game "Shattered Realm: Restarting the Course," and several acclaimed audio dramas.
Engaging a Global Readership Through Events and Digital Outreach
From January 8 to 10, the booth will host author talks, editor sessions, and interactive activities. Notable appearances include director Wang Xianping, promoting her autobiography My Life as a Director, and editor Li Haizhou, discussing The Yangtze River There's But One.
Chongqing Xinhua Publishing Group's exhibition area at the Beijing Book Fair. (Photo provided by the interviewee)
For those following remotely, the fair will be brought to them through live streams featuring sand art performances, book discussions, and interviews. Interactive zones offer Chongqing-themed stamp collecting, a collaborative prize game with local brand "Tianfu Cola," and digital photo opportunities with virtual backdrops of iconic Chongqing landmarks.
A representative from Chongqing Xinhua Publishing Group stated that the exhibition aims to share the group's dedication to quality publishing and cultural integration with a broader audience, fostering meaningful connections within the global literary community.