By Rui Hu, iChongqing News

Chongqing, March 23, 2019 – An Italian fashion brand GIADA has re-held its fashion show of Fall Winter 2019 at Jiefangbei, the CBD of the city Chongqing, China.

GIADA Show in Jiefangbei

In the evening of Mar 23, the show has gathered thousands of audiences and fashion lovers around Jiefangbei. It replicated the Milan runway in an open space outdoor venue in the most prosperous business area where the People’s Liberation Monument is at. About 400 guests were presented with thousands of people from the city at the scene watching the show - a fashion carnival for the entire city to enjoy.

The show has gathered thousands of audiences and fashion lovers around Jiefangbei

As Jiefangbei is an important venue with Chinese historical significance right in the center of the area, it is a witness of Chongqing and China’s changes in the past half a century. In addition, Jiefangbei is also a center of Chongqing’s business, shopping, entertainment, and etc.

“It is so impressive with supermodels, lighting, and live show on all the LED screens”, an audience from crowds suggested. “I am a fashion lover, it is so lucky to see such an international show in my hometown for the first time!” she explained excitingly.

According to iChongqing previous news coverage, the Italian Consulate in Chongqing has a variety of events every year to boost interaction among companies in Italy and Chongqing. “It is a good way to promote Italian’s fine arts and culture to local people in Chongqing”, one of the officers in Italian Consulate suggested, “Our fashion is a showcase of Italian design concept and cultural features”.   

GIADA’s boutique is in WFC, the tallest skyscraper in Western China, in the center of this business district. A ribbon-cutting ceremony was held before the fashion show to celebrate the opening of the boutique last April.