iChongqing Title

140 Projects as WTE2019 Concluded with Fruitful Results

By YULING CHEN|Jun 24,2019

By Yuling Chen, iChongqing News

Chongqing - The 6th Western China Tourism Industry Expo, or WTE 2019, successfully concluded in Southwest China's Chongqing Municipality on June 23, 2019, was full of fruitful results, including 140 cultural tourism projects worth 419 billion RMB (about 61 billion USD), according to the expo organizing committee.

International visitors are enjoying the art of wood.

The three-day expo from Friday involved more than 80 international tourism promotion agencies from 42 countries and regions, all districts and counties in Chongqing, and more than 160 tourism enterprises from the rest of China. Exhibitors included enterprises engaged with tourist attractions, travel agencies, travel e-commerce, cultural tourism products, tourism equipment, and scenic spots.

As an important platform for the city's cultural tourism image display and cultural tourism industry transactions, WTE2019 has achieved fruitful results in many aspects.

 140 cultural tourism projects worth 419 billion yuan

Contract-signing ceremony (Photo by Wang Xueyan)

After the opening ceremony on the first day, the contract signing ceremony witnessed 140 projects inked, covering tourist attractions, tourism complexes, tourist resorts, cultural tourism, agricultural tourism. Moreover, the total amount of the agreed investment reached 419 billion yuan.

These projects will not only boost the cultural tourism development of the city but also inject new vitality into Chongqing's economic and social development.

The participation of international exhibitors reflecting the Belt and Road Initiative

The Spanish Pavilion at the 2019 Western China Tourism Industry Expo showcasing local Australian Product and providing travel and visa information. (Photo by Mikkel Larsen)

WTE2019 strengthened the investment of international exhibitors, fully embodied the national  Belt and Road Initiative, and enhanced economic and trade cooperation as well as cultural exchanges with countries along the Belt and Road.

At the exhibition, many embassies and consulates in China, tourism bureaus, public tourism institutions, and travel-related enterprises displayed and promoted local cultural tourism resources. A team of 60 international and domestic travel agents, as well as foreign and domestic media reporters, traveled in Chongqing.

New paths for cultural tourism development

Li Mingde, Research Fellow and Academic Adviser of Tourism Research Center, Chinese Academy of Social Sciences, addresses at the awarding ceremony on the topic of cultural tourism and city development, June 22, 2019. (Photo by Zhang Deng)

 “A tour in Chongqing, A Gain in vision” Cultural Tourism Industry Development Summit Forum gathered travel industry research experts, scholars, and cultural travel project investors to explore new modes, business forms, and ideas for the in-depth integration and development of the cultural tourism industry in the western region.

Projects Promotion of Culture and Tourism in Southwest China, guided by the Ministry of Culture and Tourism, brought together 12 projects roadshows from  Chongqing, Guizhou, Tibet, Yunnan, and Sichuan. These projects involved various areas such as scenic area development, as well as cultural and creative parks, cultural and tourism complexes.

More than 100,000 citizens and various interactive activities


The 6th Western China Tourism Industry Expo attracts over 100,000 visitors.

This expo brought benefits to the people. It enjoyed broad public participation, evidenced by more than 100,000 visitors.  There were 998 yuan worth of Huayu Wyndham Hotel Deluxe Room Coupons, 278 yuan seafood buffet dinner, Happy Valley Toy Doll, tickets for scenic spots. 

WTE 2019 organized 56 domestic and international tourism promotions, including Take you into Russia, Echo Road in Spain, “Nordic Exploration Tour” and other global tourism promotion, and nearly 100 performances.

In addition, interactive activities won popularity — for example, VR experience at the Future Tourism booth, handicrafts, and trailer space display.

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