By Rui Hu, Editor

According to data from Chongqing Municipal Commission of Culture and Tourism Development, Chongqing received a total of 11.7016 million tourists and reached revenue of RMB 6.939 billion during the three-day Festival. This achieved a growth of 11.3% and 32.1% respectively. The lively night scene has become the core competitiveness of Chongqing's tourism industry.

Night market in Chongqing

Feel the culture and enjoy the traditional festival

During the Mid-autumn Festival this year, 64 large-scale cultural activities were organized and held by districts and counties in Chongqing to create a festival atmosphere, including artistic performances, recitation performances, choral concerts, theme exhibitions, and others.

Data shows, 529,800 tourists visited popular scenic spots, achieving revenue of RMB 37.78 million.

The total tourism revenue of Chongqing Locajoy, Liangjiang International Movie City and Chongqing Wulong Karst Tourist Area respectively achieved revenue of RMB 5.3 million, 2.8 million and 8.1 million, up 34.4%, 46.2% and 4.8% accordingly.

As for urban tourism, visitors to business districts and scenic areas saw a continuous increase. Yuzhong District received 3.211 million tourists, up by 5.5%; Shapingba District received 509,400 tourists, up by 8.48%; Nan’an District received 944,000 tourists, up by 10.41%; Jiangbei District received 554,000 tourists, up by 9.86%.

Tianping Mountain- short distance travel destination

Tours to the countryside are preferred

During the Mid-autumn Festival, short-distance travels around the main urban area have led the market.

Thanks to Chongqing’s unremittingly highlighting the development of the countryside and vigorously promoting rural revitalization strategy and culture-tourism poverty alleviation projects, numerous countryside scenes emerged. Geleshan National Forest Park in Shapingba District and Tieshanping Forest Park in Jiangbei District received 14,800 and 45,000 tourists, up by 46.53% and 9.76% accordingly. The Ecological Park in Nanshan District and Changshou Lake Scenic Area in Changshou District received 74,000 and 71,200 tourists, up by 15.63% and 11.77% respectively. Jingyun Mountain in Beibei District received 47,400 tourists with an occupancy rate of homestay reaching 98%.

According to the statistics, the national tourism sites in Chongqing rated and awarded by the Chongqing Municipal People’s Government added up to 20, receiving 232,300 tourists during the festival.

The most popular tourism sites were Chongqing Hongyan Revolution History Museum, Yang Angong’s Former Residence in Tongnan County, Zhao Shiyan Martyrs’ Former Residence in Youyang County, Liu Bocheng’s Memorial in Kaizhou District, and Qiu Shaoyun Martyrs’ Memorial in Tongliang District accounted for 86.7% of the tourism in Chongqing.

Jialing River Culture and Tourism Festival

Scenic areas taking the lead nationwide

The night scene is a calling card of Chongqing’s tourism industry. According to the relevant travel report, taking boats to enjoy the night scene is one of the most popular choices for celebrating festivals. The Chongqing night tour on the Yangtze River and Jialing River ranks fifth on the national popularity list.

Moreover, visiting ancient towns and tourist attractions has always been the top choice of tourists. In the Mid-autumn Festival this year, Chongqing Ciqikou Ancient Town ranked the third among the ten most popular ancient towns in China, next only to Nanxun Ancient Town and Tongli Ancient Town.

The city’s night-tourism economy continues to prosper as well. During the three-day festival, a total of 25 performances staged in the main urban area, attracted over 19,300 audiences and achieved a box office revenue of RMB 4.08 million. The Magic City and Extreme Happiness Show reached over 90% capacity. In addition, Hongyadong and Changjiahui Danzishi Old Street, reputed for night tours, received 144,800 and 169,800 tourists respectively, proving its vast popularity.

Source: CQCB
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