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The World's Largest Electric Appliance Experience Store Settles in Chongqing

Nov 12,2019 ByWANG, JIEYUICHONGQING

On November 7, the world’s first JD super experience store in Chongqing held a press conference to announce its official opening on November 11. The experience store is a shopping center themed with self-run consumer electronics. A single store covers more than 50,000 square meters, which is equivalent to the area of seven standard football fields. It is established mainly in first and second-tier cities with a sound business environment by the model of “one store for one city.” This project is also the implementation of the OTO dual-capacity business model of JD.

The world’s first JD super experience store opens on November 11.

At the press conference, a Sichuan opera face-changing show brought down the house. The world’s first JD electric appliance experience store, overturning the traditional offline retail business form, brought consumers a fresh experience like the face-changing show through the high-tech and new immersive experience model.

 5G full coverage and shopping guide robots

The store is located in the Water Port Functional Zone of Bonded Port Area, Liangjiang New Area, and adjacent to IKEA and Outlets. The 50,000 square meters of the shopping area, consisting of 7 divisions and 55 interactive experience zones, is so vast and exciting that you may never feel tired or bored there. The store is the world’s first electric appliance experience center fully covered by 5G signals.

The store is the world’s first electric appliance experience center fully covered by 5G signals.

The store sells a variety of cutting-edge, intelligent, and novel products covering home appliances, digital, computer, and communications, and there are the most comprehensive retail scenes and numerous catering and entertainment activities.

Thousands of top-notch electric appliance brands all over the world have gathered together and introduced their flagship products into the store for consumers through brand halls and themed experience zones.

Floor mopping robots are no longer a novelty. The reporter saw the window cleaning robot in the store. Meanwhile, a huge refrigerator attracted a lot of attention. It is an 830-liter refrigerator produced by GE Appliances, selling at RMB 300,000.

Considering the large area, the store provides guide robots to lead customers to their favorite brands. As long as you enter the brand name and follow the robot, you will find the brand very soon.

In addition to ranking first in terms of area and product variety, the store also has many “titles”, including the world’s largest high-quality Apple-authorized Dealer Experience Store, China’s first Microsoft Future Smart Life Hall, and the first Epson Full-scene Store in Southwest China, China’s first GE Appliance Store, China’s first Nestle Coffee Brewing Zone and China’s first Ninebot No. 9 Authorized Offline Store.

The high-tech life experience hall consists of the panoramic sound hall and the light and shadow corridor in the store. The special experience zones include 5G experience zone, 3D printing, remotely piloted vehicle, e-sports game experience area, and Chongqing miniature landscape photography sand table. These make up the coolest New High-tech Landmark of Chongqing together with the experience zone for new electric appliances.

JD is optimistic about the vigorous economic vitality and potential of Chongqing

Xu Lei, CEO of JD Retail Group, said that JD Electric Appliance Experience Store Chongqing is the world’s largest electric appliance store, which has set many records in the retail industry.

The plan and decision to establish JD Electric Appliance Experience Store come from JD’s firm confidence in China’s consumption upgrade and economic vitality.

So why, Chongqing? In addition to the strong government support, we also look to the city’s vigorous economic vitality and potential, said Xu Lei.

JD had established its first e-commerce industrial park in southwest China in Chongqing as early as 2013. The superstore project this year will soundly develop in Liangjiang New Area and is expected to contribute to Chongqing’s consumption upgrade, and commercial iteration added Xu Lei.

The settlement of the Chongqing store has explored a new path for the retail industry. This indicates that JD Retail has achieved staged achievements under the guidance of its omnichannel strategy.

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