Words and images contribute to appreciating the cultural deposits of a city. But a more fitting way to explore the city’s inner richness is to go deep into its contexture, including landscape, culture, and even livelihood.

Chang’an Automobile is scheduled on April 30 to launch a live stream themed on the First Experience Day of UNI-T. The new model of this automaker will run through the most representative cultural landmark in Chongqing. This live stream will bring audiences a city tour and a soul-exploring journey for the urban context. The live streaming will start at 15:30 pm on April 30.

The rise of social media in recent years has made Chongqing popular and even a tourist magnet in domestic and abroad. However, from a broader picture of urban marketing, Chongqing refuses the label of Internet Celebrity. As a renowned historical and cultural city with more than 3000-year cultural deposits, and the youngest municipality directly under the Central Government, Chongqing is bestowed with confidence and inclusiveness in its pursuing into an exemplary city for opening-up in inland China connecting all. In particular, urbanization gives birth to more similar cities, while Chongqing has maintained its unique diversity. The city’s diverse culture is reflected in its intricate transportation network and a strong sense of science and technology.

The best way to discover a city’s cultural ethos is to explore its streets and alleys to experience buildings, delicious food, and culture in detail. As a representative among Chongqing enterprises, Chang’an Automobile is always focusing on urban promotion. In its upcoming live streaming, the automaker will bring its novel model of UNI-T lineup to visit the most representative cultural landmark of Chongqing with some influential people.

There will be six influential people, including Zhang Zengzeng, a front guard artist, Ma Houjun, a rising photographer, Liang Jiayuan, a cross-border director, Nie Jing, editor in chief of culture and entertainment column of CQCB, Luo Wen, a young producer, and Dong Gonglu, a food explorer. They will be divided into three groups with three compact crossover SUVs of UNI-T to embark on the journey of art, food, and movie, respectively.

During the holiday of May Day or International Workers Day, you can have a tour of Chongqing’s famous buildings, delicacies, and shooting places frequently appeared in movies online. At the same time, you can also learn more about their cultural stories from the above-mentioned people through your mobile devices.

According to some media sources, this activity is another beneficial attempt of Chongqing in its urban marketing, after the County Showdown, the promotion activity of Chongqing’s culture and landscape. More notably, this activity will be spread globally through iChongqing, a local publicity platform, as well as Twitter and Facebook.

Moreover, there will be three UNI-T models with different features that will be the best partner for the aforementioned people to shuttle through the city. Their exquisite appearance naturally forms a scenery in the busy traffic of this city. Chongqing’s intricate terrain is also a test of the national first L3 self-driving model with mass production. So, let’s wait and see.