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Chongqing Business Committee Leader Holds Live Broadcasts to Promote E-Commerce

By James Alexander|May 03,2020

Chongqing- 'First and foremost, I would like to wish every netizen a happy Labour Day Holiday! The 2020 Chongqing Summer Consumer Festival has rallied both producers and retailers to benefit the public through a variety of events and promotional discounts.'

May 2nd, the director of Chongqing Business Committee Mr. Zhang Zhikui was in attendance in Yuzhong District to oversee the Jiefangbei Automobile Sales Fair, and Testbed 2 Chongqing-Chengdu Joint Sales Event.

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Mr. Zhang Zhikui tries out a display car by Chang'an Automobiles

He appeared on two live broadcasts to help revive consumer figures for Chang'an Automobiles, and act as spokesman for local special brands in Chongqing.

The Automobile Sales Fair was held in Jiefangbei Pedestrian Area, where Mr. Zhang Zhikui inquired about the sales performance of the various car models on display, and encouraged dealers to take advantage of government subsidies as an opportunity to offer consumers more favourable discount packages.

During the live broadcast, he sat inside a Chang'an CS75 PLUS on display to experience the interior, followed by a short test drive. He then recommended the cars of Chang'an Automobiles manufactured locally in Chongqing, which enjoy a large following online.

Mr. Zhang Zhikui stated at the event that the COVID-19 epidemic has spurred a new internet craze in e-commerce that has led to rapid growth in the sector, and offers quality products from Chongqing the opportunity to access wider markets. He encouraged more online retailers to expand this new wave of consumer channels through the use of live promotional broadcasts.

On the ground at the Testbed 2 Chengdu-Chongqing Joint Sales Event, which was held under the promotional banner of 'Neighbours are dearer than distant relatives,' a well known Chinese idiom, Mr. Zhang Zhikui visited outlets such as Jiaofang Hotpot and Dawang Oil-tea (A local speciality like millet porridge) and inquired about their sales performance. During his second live broadcast of the day on scene, he inspected the products and interacted with the audience.

'Hotpot condiments, Gushu black tea, Dawang Oil-tea, horn combs, dried bean curd, and rice candy are all famous local products in Chongqing. The packaging has innovative design with cultural depth, and the prices are extremely favourable. I hope netizens snap them up quickly!'

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Mr. Zhang Zhikui takes part in a live broadcast to promote local products of Chongqing and interact with partner event in Chengdu

As part of the live broadcast, Mr. Zhang Zhijui linked up with Kuanzhai Alley in Chengdu and offered his lavish praise of the event.

'The development of the Chengdu-Chongqing Twin City Economic Circle will offer many further opportunities for cooperation and interaction. Recently, Chongqing has launched three large scale drives that encompass ten consumer events. The economic circle between Chendu and Chongqing is one these large drives, and I hope this will serve as a great opportunity to enhance dialogue and cooperation. We welcome our friends in Chengdu to visit the beautiful surroundings of Chongqing and savour the delicacies once the time is right. Also, you can buy the famous products of Chongqing through large online e-commerce platforms!'

 

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