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Secretary Cao Markets Rongchang Specialties Personally at the Live Broadcast Room

May 11,2020 ByJIEYU WANGICHONGQING

Chongqing- On May 10, Chongqing Daily, CQCB, together with Rongchang District launched a special Livestream show to market Rongchang specialties under the theme of “Taste of Mom’s Cooking · Made in Rongchang”. Many netizens were very curious about the “mysterious guest”. As the Livestream show entered the last part, this “mysterious guest” was finally unveiled — Cao Qingyao, Secretary of the CPC Rongchang District Committee, who came to Chongbao Shangyou live broadcast room to market Rongchang specialties personally and give out surprise gifts to netizens.

Cao Qingyao (the second on the left ), Secretary of the CPC Rongchang District Committee, who came to Chongbao Shangyou live broadcast room to market Rongchang specialties personally and give out surprise gifts to netizens.

Unlike the previous Livestream marketing model, this Livestream show brought a real store into the live broadcast room. In the beginning, a guy from Rongchang who has been away from home for a while came across an “Old Rongchang · Taste of Mom’s Cooking Store”, and entered to talk with the Livestream host about Rongchang specialties. But this guy kept his back toward the camera, so the audience didn’t know who he was, and the host didn’t know him either. Before leaving, this guy told the host that he would come back later to see the marketing performance. Following that, local inheritors introduced Rongchang’s intangible cultural heritages. During the one-and-a-half-hour Livestream show, the store sold a lot of products. Again that guy appeared and introduced himself, Cao Qingyao, Secretary of the CPC Rongchang District Committee.

Unlike the previous Livestream marketing model, this Livestream show brought a real store into the live broadcast room.

Novel and unique, the show was well-received among netizens. “At today’s live broadcast room, I saw many netizens place orders to buy Rongchang products as Mother’s Day gifts. I myself also bought some.” According to Secretary Cao, Rongchang District is a land of plenty and is especially famous for three intangible cultural heritages, ceramics, ramie, and folding fans. Now, the three products and Rongchang pigs have become a major driving force of local economic growth.

At Chongbao Shangyou Taobao live broadcast room on Mother’s Day, Secretary Cao recommended Rongchang “Taste of Mom’s Cooking” series products, from ramie, ceramics, Rongchang pigs to Rongchang goose. Each and everyone will make you remember your mother’s love for you.

Notably, Secretary Cao tried the ramie socks on site. Made of ramie, the socks can keep feet cool and is breathable, sweat-absorbent, durable, and more importantly, odor-resistant. What he marketed next was a ramie shirt. Made through improved production processes and technologies, Rongchang-made ramie shirts are breathable and sweat-absorbent, and crease-resistant. As a result, they are very popular among consumers.

Rongchang ceramics, another Rongchang’s intangible cultural heritage and also one of China’s four famous ceramics, is “as red as jujube, thin as paper and bright as a mirror, and sounds as chime”. Secretary Cao also promoted it during the Livestream show. Taking a small yellow and white teacup as an example, Secretary Cao introduced that Rongchang ceramics are made of local clay with rich minerals and fine particles, and boasts very good breathability. According to him, the moisture cannot penetrate, but air can, so the teacup can “breathe” itself, and tea in it won’t get worse for a week.

In addition to unique intangible cultural heritages, Secretary Cao also recommended a lot of other Rongchang specialties like Rongchang goose, Rongchang pigs and Rongchang hot and sour rice noodles.

Rooted in cultural richness, Rongchang District boasts a dazzling array of specialties, represented by “four treasures”, Rongchang pigs, Rongchang ceramics, Rongchang ramie, and Rongchang folding fans. But how can Rongchang District develop them well in an effort to grow the Rongchang District into a key growth pole of the Chengdu-Chongqing economic circle?

Secretary Cao said that Rongchang District will make a concentrated effort on upgrading and transforming the four competitive industries with local characteristics, develop an online market more and higher-quality Rongchang specialties under the brand of “Taste of Mom’s Cooking”, and advance the comprehensive economic and social development of the Rongchang District.

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