On May 14, Chongqing’s districts and counties launched the second cultural tourism event to promote local, high-quality tourism products and cultural and creative products. The event will develop cultural and tourism products, improve the highlights of cultural tourism, and drive the consumption in cultural tourism by establishing “online cultural tourism centers,” creating excellent 90-second short videos about high-quality tourism products and launching online streaming marketing conducted by district and county mayors.
Last year, Chongqing held the first cultural tourism promotion event to promote culture and scenery in local districts and counties, which led to a 32.1% increase in tourism revenues and a 10% increase in the added value of the cultural industry, achieving good social and economic results.
This year, the event was sponsored by the Publicity Department and the Cyberspace Administration Office of the CPC Chongqing Municipal Committee and Chongqing Municipal Commission of Culture and Tourism Development, organized by the publicity departments, cyberspace administration offices under local district and county party committee and local commissions of culture and tourism development, as well as implemented by Chongqing Daily News Group, Chongqing Broadcasting Group, and Chongqing Tourism Group.
Chongqing’s 38 districts and counties (autonomous counties) and Liangjiang New Area, Chongqing High-tech Industrial Development Zone, and Wansheng Economic and Technological Development Zone will deeply explore the cultural tourism resource products and innovate the cultural tourism promotion mechanism. By means of live broadcasting and media publicity, they will display high-quality tourism products and cultural and creative products, guide locals to travel across Chongqing, and attract tourists from other places, to promote local sales and consumption. At the same time, Chongqing will combine poverty alleviation efforts with the second promotion event to promote featured cultural and tourism products in poverty-stricken areas and push for poverty alleviation through consumption.
This year’s event will include three theme activities, that is, establishing “online cultural tourism centers,” creating excellent 90-second short videos about high-quality tourism products, and launching online streaming marketing conducted by district and county mayors.
The event will also cooperate with commercial platforms to keep advertising itself. It will push forward the promotion by strengthening social publicity, and coordinating the promotion via large outdoor screens in the city, electronic advertisements in buildings, pre-movie adverts in movie theaters, and splash screen advertisements on cable TV.
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