On May 21, Chongqing Rail Media Co., Ltd. and Chengdu Metro Media Co., Ltd. signed a strategic cooperation agreement in Chongqing to establish the Chengdu-Chongqing Urban Rail Promotion Alliance. This is another concrete measure for Chengdu and Chongqing to respond to the national strategic deployment, promote the construction of the Chengdu-Chongqing economic circle, and form an important growth pole for high-quality development in the west.

The establishment of the Chengdu-Chongqing Urban Rail Promotion Alliance will help Sichuan and Chongqing in various aspects, such as city promotion and marketing, cultural tourism cooperation and sharing, and brand promotion among merchants.

Chengdu and Chongqing are both cities with developed rail transit. At present, Chengdu rail transit currently has 341 kilometers of operating mileage, with a daily maximum of 5.25 million passenger trips. Chongqing rail transit currently has 329 kilometers of operating mileage, with a daily maximum of over 4 million passenger trips. The rail transit indexes of the two places are among the top in China.

After signing the strategic agreement, the rail media of the two places will further cooperate in project co-construction, product research and development, and mutually beneficial sharing of resources. The promotion and marketing of the two cities will be the top priority. The two major rail media are planning to launch "Love Chengdu" and "Chongqing Date" events in the urban rail spaces of Chongqing and Chengdu, marketing and promoting Chengdu-Chongqing cultural tourism in the form of theme trains, rail videos, theme activities, rail ticket cards, rail space photography exhibitions, etc.

After the strategic agreement is signed, a normal operation mechanism will be formed to build and share resources jointly. Focusing on the central tasks of the Sichuan and Chongqing, more services and products will be launched at some nodes to serve the national strategy, briefed the head of Chongqing Rail Media, adding that for the currently ongoing large cultural tourism event, the rail space between Chengdu and Chongqing holds a critical position.

This is an enabling move of the two rail groups in response to the construction of the Chengdu-Chongqing economic circle. In the next step, apart from sharing advertising resources, both sides should pay more attention to the unique value of rail space media resources in urban promotion and marketing, and try to exchange and push public service advertisements between the two places to achieve mutual benefit and win-win, believed head of Chengdu Metro Media.

After the successful cooperation between Chengdu and Chongqing rail media, we can try to push forward to the whole western region and let the rail space of major cities play a more significant role, suggested heads of the two places' rail media.

Also present at the signing ceremony were heads of Chongqing Daily News Group, Chongqing Rail Transit Group, Chengdu Rail Transit Group.