Chongqing- On the evening of June 26, a cultural online feast took place at the Shilai Yunzhuan Theme Park in Yunyang County, Chongqing. Qin Changde, the county mayor, hosted a live broadcast of Chongqing Showcase, where he took the lead in a promotional marathon for local specialties, and became a cloud guide for Yunyang tourism.

The 90-minute live broadcast was relayed through various platforms such as Hualong.com, New Chongqing Client, Douyin, and Taobao, attracting more than 4.2 million viewers who snapped up 300,000 discounted products.

‘There’s a saying that your feet can stop in Yunyang, but not your appetite!’ During the live broadcast, Qin Changde sold the specialties and attractions of Yunyang to netizens around the country by showing the beautiful scenery, delicious food, and the wonders of local products. Netizens were enticed even further by a generous variety of discounts.

‘Longgang Scenic Spot is a must-visit attraction, especially for the world's longest cantilevered glass bridge, which enjoyed rave reviews at home and abroad as soon as it opened.’ Qin Changde spoke as he assumed the role of virtual tour guide in the live broadcast. The audience reacted with great emotion as the scenic beauty of Longgang unfurled on the screen.

Wanting to entice netizens to visit the scenic attractions of Yunyang in person, Qin Changde offered irresistible discounts throughout the night. For example, the original ticket package costing 615 Yuan for Longgang, Zhang Fei Temple, and 4 cloud experiences was cut to 168.

‘We sincerely invite everyone to visit the mountains and waters of Yunyang, and experience the thrilling outdoor high-altitude attractions in Longgang’. The high-profile Cliff Edge Swing offer was snapped up quickly when 200 vouchers were launched online for an entry price of 1 Yuan.

During the broadcast, Qin Changde also turned into a ‘food anchor,’ leading netizens through a cloud Yunyang culinary journey. He introduced specialties such as dried peach slices, Honglin barbecue fish, small noodles, lamb buckle bowl and other local specialties of Yunyang. These displayed to netizens the culinary delights people in Yunyang enjoy.

Nixi Black Fungus, chrysanthemum and white honey from the Three Gorges are just a few products introduced in the Natural Yunyang series that led to a spike in popularity of the broadcast studio. Reviews and comments such as ‘Buy buy buy’ and "Order placed’ flashed constantly across the screen amongst the lively online presence.

A netizen called Cai Xiaoyu commented, ‘Okay, I just couldn't resist because of the huge discount!’ After buying the spicy Honglin barbecue fish and dried mutton in the live broadcast, a final comment expressed hope there would be more such webcasts.

In a show of hospitality to netizens all over the country, major hotels in Yunyang also launched a series of generous room rate discounts, such as the culturally innovative boutique guestroom which was offered for an unprecedented 99.9 Yuan for a night.

As the broadcast drew to a close, Qin Changde sent out an invitation to all netizens. ‘Everyone is welcome in Yunyang to enjoy the fantastic scenery and savor the delicious food.’

Throughout the 90-minute live broadcast that night, Qin Changde continued to offer sharp discounts for a whole variety of products and attractions, some going for as little as 1 Yuan.

Netizens were very complimentary about the performance of this new anchor, for not only can Qin Changde endorse the products on display, but also share deeper characteristics through his own experience.