On the evening of August 6, during the live streaming to promote Qianjiang hosted by local heads under the second campaign to promote local, high-quality tourism products and cultural and creative products, Qianjiang District Mayor Xu Jiang became a tour guide to interact with netizens to promote local tourism products and cultural and creative products. The activity showcased the unique charm of "ecological original town, fresh Qianjiang," stoked shopping craze, and attracted considerable attention from the cultural tourism industry.

In the live streaming, six scenic spots, including Zhuoshui, Tujia 13 Villages, Xiaonanhai, Balahu, Ailisi Manor, and Shengui Gorge, were introduced in the form of tourist routes. At the same time, tourism products and cultural and creative products, including Fresh Qianjiang (a 2-day tour), ticket package of scenic spots, Xilankapu messenger bag, Shijituo gold-toad pottery cup, Qianjiang chicken gizzards, dried beef, and preserved chopped chili with cornflour. The beauty of the landscape, the charm of culture, and the elegance of local products displayed were popular among netizens, spawning a shopping craze and satisfying the public's craving. They all gave thumbs up to the activity.

In less than five minutes when the live streaming began, sincere benefits—five round-trip air tickets from Chongqing to Qianjiang were offered.

Qianjiang District Mayor Xu Jiang served as a senior tour guide, leading the netizens to travel around beautiful Qianjiang online. What scenic spots did he show? Let's take a look.

First stop: Zhuoshui Scenic Spot

"Zhuoshui Scenic Spot, covering a total area of 4.8 square kilometers, includes Zhuoshui Ancient Town, Pu Garden, Water Park, and Puhua Underground River. Of these, Zhuoshui Ancient Town is a famous town featuring Chinese history and culture. It is a time-honored ancient town with stilted building complexes and trading markets.

Second stop: Tujia 13 Villages Scenic Spot

Xu introduced that Tujia 13 Villages is located in Xiaonanhai Town, Qianjiang District, an hour's drive from the city. It is made up of 13 pristine villages, where people have preserved the most primitive production and lifestyle of the Tujia minority, as well as the unique matriarchal culture.

It is one of the national minority villages, traditional Chinese villages, and Chongqing's top 10 destinations for summer relaxation. It has held five sessions of China Marathon, and the Houba folk song originating from here is listed as the intangible cultural heritage of Chongqing municipality.

Third stop: Xiaonanhai Scenic Spot

Located at the junction of Chongqing Municipality and Hubei Province, Xiaonanhai is 28 kilometers from Qianjiang's city proper, about half an hour's drive away. It is a barrier lake caused by an earthquake in 1856. As one of the first national 4A level scenic spots, it integrates scenery, including lakes, mountains, islands, and canyons.

Xiaonanhai is the best-preserved ancient earthquake site in China, the only one in China, and also very rare in the world. The site has great scientific research value and is a national base for the popularization and education of earthquake prevention and disaster reduction. The secret of the submerged manor and Zuihan Forest awaits tourists to reveal.

Fourth stop: Balahu Scenic Spot

Balahu, located in the core area connecting the traditional and modern quarters of Qianjiang, boasts rare landscapes featuring city, canyon, and river in the world. "The city is on the canyon, and the canyon is in the center of the city" is the most appropriate sentence to describe it.

Balahu actually means "Grand Canyon." Here, you can walk along the transparent glass skywalk, see the canyon and river with vertical drops of 500 meters which had gone through seven geologic ages, and feel the magic of echo wall before the world's highest cliff carving which is 123 meters high.

Now, the glass bridge hanging over the grand canyon has become a must-visit. It is about 208 meters long and has a throw of about 248 meters. Nearby there is a cableway on which you can catch an impressive view of Balahu and get a heart-pounding canyon adventure.

Fifth stop: Ailisi Manor Scenic Spot

Ailisi Manor Scenic Spot is designed for weddings, child-parent amusement, sightseeing, and camp education, said Xu Jiang. It boasts an internationally renowned designer craft indoor studio. Its location is also very great with diverse amusements. Newlyweds can feel the charm of love while enjoying pretty scenery.

Sixth stop: Shengui Gorge Scenic Spot 

Shengui Gorge Scenic Spot is an integral part of Apeng River National Wetland Park.

"Beset with twists and turns, Shengui Gorge is a real natural wonder." As Xu Jiang said, Shengui Gorge is renowned for an imposing, unique, precipitous, and elegant charm. Then he introduced Shengui Gorge's main features. First, it is a vertical H-shaped narrow gorge flanked mainly by vertiginous mountains. Their average throw is about 500 meters, with the highest height rising more than 1,000 meters. Moreover, many mysterious coffins amazingly hang on the cliff. Second,

its river course winds in a serpentine fashion, hence so many curves. In total, there are 27 main curves and 28 gates. So, to navigate these curves, a boat must move serpentinely. These twists and turns, and ever-changing natural sights have wowed visitors. That's also why many visitors put it on par with "Little Three Gorges."

Qianjiang's Promotion Campaign Warmly Received

"When I received congratulation messages from my friends, I was sent into raptures. I'm so lucky! Lucky enough to win a lottery!" During the live streaming show, Ms. Wang luckily became the winner of the screenshot draw participated by tens of thousands of netizens. She got a ticket package for scenic spots in Qianjiang District. She immediately shared this good news on WeChat Moments, hoping to pass her luck on to her friends.

"Tujia brocade Xilankapu, Qianjiang chicken gizzards, Shijituo earthenware pottery, and more products were all snapped up in seconds. So fast that I was just stunned mute!" Ms. Ren is an immigrant worker in Qianjiang District. Since the launch of the promotion campaign, she has followed it closely. As she liked Tujia brocade Xilankapu very much, she hoped she could snag one Xilankapu product. But she was not fast enough, and the internet speed was terrible. She said it's quite a pity that she didn't get her favorite Tujia brocade Xilankapu. But she then added that it's fortunate to see complete industry chains have been established for Tujia brocade Xilankapu, Qianjiang chicken gizzards, and Shijituo earthenware pottery. It not only offers an effective channel for local people to find a job and increase income but also brings hope and opportunities for immigrant workers in Qianjiang District like her.

"Through this cultural tourism resource promotion campaign, we hope that those unique and quality products made by our Tujia and Miao people can be sold to countries worldwide through online platforms. In the meanwhile, it will also help reinvigorate our tourism market, attract visitors to our scenic spots. Finally, kick-start our cultural tourism economy as the COVID-19 epidemic is gotten under control." According to a head from Qianjiang Commission of Culture and Tourism Development, this promotion campaign hosted by Qianjiang District Mayor, from form to process and from creativity to products, gives full expression to Qianjiang District's innovation spirit. It has realized well-targeted marketing that involves diverse dimensions and elements, shown the audience Qianjiang's nature, folk, culture, history, urbanity, rurality, and specialties, and brought a comprehensive improvement on Qianjiang's influence and reputation. Moreover, special cultural tourism products from poverty-stricken towns and villages were also marketed to promote poverty alleviation through consumption as part of national poverty alleviation and rural revitalization strategies.

The live streaming show ends, but happiness not. Qianjiang "Online Cultural Tourism Center" has been rolled out, and gained considerable popularity. Many netizens have given likes and comments, and all walks of life have spoken highly of it.