"Nature of Gele, the culture of Shaci — Welcome to Shapingba!" At 20:00, August 17, the special live streaming of Shapingba District for the large-scale cultural tourism promotion activity "2020 Chongqing Showcase" was broadcast on 14 platforms simultaneously. At the same time, you can also find other Chongqing featured products at the Online Culture and Tourism House.

District Mayor Chang Bin of the People's Government of Chongqing, Shapingba District walked into the live streaming room at Ciqikou Ancient Town. He took netizens on five specially selected journeys of revolutions, green ecology, campus culture, cultural root-seeking, and new themed landmarks by means of conversations, storytelling, and VCR. Covering more than 40 representative scenarios and key points, they fully present the beauty of Shapingba in culture, history, ecology, fashion, and opening-up to netizens.

"Red" gene: Strengthen the heroic city with the depth of beliefs

Situated in the west of Chongqing's central urban area, Shapingba District has a history of over 3,000 years since the Zhou Dynasty, when it used to be part of the State of Ba. Integrating the Bayu culture, Shaci culture, and red culture, it is the birthplace of the Hongyan Spirit, a significant place of scientific education and a famous cultural city in Chongqing.

"The depth of beliefs of those martyrs with Hongyan Spirit made the heroic city more profound."

The towering Gele Mountain is the soul of the "nature of Gele" and the root of the "culture of Shaci". During the live streaming, District Mayor Chang Bin led netizens to "travel" across Gele Mountain, recalling the eventful years and saluting those loyal martyrs. Hongyanhun Square, Zhazidong Prison, and White Mansion present to the world the noble beliefs and the lives in the full bloom of revolutionaries seeking light in the darkness.

"Those loyal martyrs of Gele Mountain left an indelible spiritual heritage for several generations at the cost of their lives. It is not only the wealth of the heroic city of Chongqing but also the 'red gene' in the culture of Shapingba," said Chang.

Green resources: Ecological picture scrolls with mountains and waters

Shapingba is rich in natural ecological landscapes. Jinyun Mountain, Zhongliang Mountain, and Gele Mountain stand side by side, and Jialing River and Liangtan River intersect with each other, thus a green ecological corridor spreading out among the mountains and waters.

In Taisiya Forest Park, flowers compete with each other all year round, luxuriant trees accompany the covered bridge, and clear water embraces the blue sky.

Hetang Yuese Wetland Park owns shady trees, gurgling spring water, and lush lotus leaves.

The Rose Sea Scenic Spot at Zhongliang Mountain features an endless sea of roses, sunflowers, and galsang flowers, filling the whole land with various colors.

A large swarm of fireflies always dance at Sanhe Village's Firefly Valley Farm, where there are rock-paved paths and bamboo fences.

During the live streaming, numerous netizens made such comments as "It's gorgeous beyond imagination!", "The 'green journey' completely changed my impression of tourist attractions in Shapingba!" and "I’m totally surprised by such dreamy and beautiful scenery here."

Model of education: "Shaping Xuedeng" shines a light of a great nation

"Shaping Xuedeng" has become the memory and spiritual symbol of an era in Shapingba.

As the top educational institution in the city, Chongqing University is home to a pivotal position for the Chinese People's War of Resistance against Japanese Aggression and the birthplace of Shaci culture.

Sichuan International Studies University, with its inclusiveness in Chinese and western knowledge, serves as a bridge to promote foreign exchanges and cooperation.

Located within Chongqing No.1 Secondary School, Xiangjia Academy was built more than 500 years ago in the Ming Dynasty. It is simple and quiet, with flourishing flowers and trees and a strong cultural atmosphere.

Chongqing Nankai Secondary School, founded by Zhang Boling, has a beautiful environment with a park-like and garden-style layout. Many modern buildings here have been well preserved over the years.

Nowadays, a total of 16 universities and colleges, as well as some well-known primary and secondary schools in Shapingba District. This "special light" will shine forever.

Culture magnet: expanding the cultural tension and releasing the charm of Chongqing

The fourth selected cultural tourism route promoted by Chang Bin serves as a tour of Historial root-seeking and Bayu culture.

A stone road stands with Ciqikou, with a thousand years of history. In the old days, the place was crowded by day and lit up by night. Ciqikou Ancient Town billed as "the first ancient town of Bayu", is an important carrier of Shaci culture. It is famous for porcelain. In the porcelain exhibition hall, beautiful porcelain wares show the commercial and trade prosperity of Shaci region in the past. At the Qiong Yuan Embroidery Workshop, Shan Daqiong, an inheritor of intangible cultural heritage in Chongqing, is instructing her followers the embroidery techniques. A stroll along the old street will lead you to time-honored shops, which will make you mouth-watering.

Various forms of culture converge here.

Baoshan Palace is where Ding Zhaozhong, Nobel Laureate in Physics, studied;

Sansheng Palace is where Zhang Zhizhong, a famous patriotic general, worked;

Quanjia Courtyard is where Guo Moruo completed the creation of his historical dramas like Qu Yuan;

The former site of Chongqing National Conservatory of Music is the birthplace of such musical works as Kangding Love Song and Shepherd Girl.

"Culture is the source of a city's charm," said Chang Bin. These veritable cultural IPs are worth cherishing, exploring, protecting, and passing on from generation to generation.

A hot land for opening-up: new theme landmark shows the inclusiveness

The tour of "new theme landmark", the last cultural tourism route recommended by Chang Bin, best reflects the open and inclusive temperament of Shapingba.

In November 2011, the first national China Railway Express (Yuxinou) train loaded with laptops departed from Chongqing International Logistics Hub Park and passed through Kazakhstan, Russia, Belarus, and Poland via Xinjiang and finally reached Duisburg, Germany, which gave a new connotation of the times to the "Silk Road". Today, the starting point of "kilometer zero" of Yuxinou has become a well-known landmark for opening-up in inland China.

The former site of Chongqing Special Steel Factory on the Jialing River, not far from Ciqikou, is being transformed into an industrial heritage landmark — "Special Steel 1935" Industrial Heritage Cultural and Creative Park. It is connected to the Ciqikou Ancient Town and the new Shabin Road, forming a cultural landscape belt.

"There is also a mega fashion landmark!" Chongqing Sunac Cultural Tourism City will be open during the National Day. In the video, Chang Bin interacts with dolphins in the Sea World and has fun with children in the Snow World. The video of his early play experience made netizens eager for the city and look forward to seeing more.

Flash sale of top-notch products

For successful live streaming, Shapingba fully mobilized the enthusiasm of its cultural tourism enterprises and organized a wide range of high-quality cultural tourism brands to participate, bringing netizens a lot of fun and benefits. As for the part of cultural tourism commodity promotion, many selected options including tourism packages, scenic tickets, tour items, intangible cultural heritage products, cultural and creative products, and hotels and homestay, attracted netizens scrambling to buy.

The first day of the live streaming drew a total of 12.094 million people to watch, obtained likes, and interactions. One comment from a non-local was "I'm so impressed. A trip to Shapingba is on my agenda!" Another netizen said that the live streaming made him deeply impressed by Shapingba and want to work and live here.